Store
Subscribe
It was about 10 AM on Saturday morning when I crawled out of my bunk to peek out the front lounge window of our tour bus. All week long the weather forecast showed a good chance of 
rain, and I thought our outside show was doomed when I viewed the rain coming down on the already soaked Hampton Inn parking lot. A little while later we pulled our bus into the festival grounds along the shore of Lake Barkley in Kuttawa Kentucky. The rain had now stopped, but the grounds were soaked. The night before had been a late one, as frat parties usually are, and most of the band had not gone to sleep until around four or five. So the 11:00 AM load in felt a bit sluggish, especially as it seemed we had dragged the hot humid air we had felt in Alabama with us.
Fortunately, it never rained again and the sun came out which helped to dry the wet field. We set up, sound checked, and then returned to the hotel for some brief downtime and showers. Upon our arrival back to the bus at dinner time, the guys were excited to see several Styrofoam containers of various and assorted BBQ – brisket, pulled pork, ribs – heck, who needs sides with such a varied selection of pork products! A little while later I accompanied Rhett to the meet and greet, which actually wound up being more of an eat and greet, as the banquet room in which it was held boasted a table of food for the guests.
Back to the bus, and we were ready for the show. Our performance began at 7:00 PM and by the time we were three songs in, the crowd had swelled to about 3000, as the music drew in the rest of the festival goers from other areas within the grounds. The crowd was quite vocal, singing along and cheering loudly after 
every song. Rhett’s show now contains several hunting songs from his upcoming Warner Brothers release, ‘Bone Collector’ and judging by the response to these numbers, it’s safe to assume that there are a lot of hunters in Kentucky. The show also featured a couple more of Rhett’s recent chart busters ‘It’s All about Tonight’ recorded by Blake Shelton and currently sitting at the number one spot on Billboard, and the funky New Orleans style ‘All over Me’ recorded by Josh Turner and also sitting high on the charts. The show ended with one of our usual encore numbers, Tom Petty’s ‘Last Chance for Mary Jane’ which Rhett introduced with a brief story about his experience seeing Tom Petty in concert earlier in the week.
Upon the show’s conclusion, Rhett was escorted via golf cart back to the bus. We loaded out and returned to the bus, everyone more than ready for some more BBQ and a few cold ones. Our weekend of shows now over, it was time to head back to Nashville. Tired but happy, we rode off into the night.
It was about 5:00 PM when we pulled our tour bus up to the newly built Lambda Chi Alpha frat house on this hot and humid summer day in the deep South. The kids greeted us with much 
excitement as this party was the first to be held in their brand-new frat house. Upon entering the party room where we would be performing we were a bit surprised at the rooms size – about 30 x 30 with the stage and PA system taking up almost half of the available space. But isn’t this what frat parties are all about? Packing as many drunk college kids as you can into a small intimate setting conducive to chaos and mayhem. It was perfect. All the right ingredients were there.
We loaded in our gear, set up, and began our sound check. The Rhett Akins band is as much a rock band as it is a country band, and when we began checking our drums and instruments we were a bit concerned as the volume seemed ungodly in this tiny space. Granted, the room was empty at this point, so we were hopeful that the addition of some bodies would help tame down the volume a bit for the show. This proved to be the case, and by the time we hit the stage for our 11:30 PM start time the kids were raring to go.
“Down South” our typical opening number for shows in this part of the country, rendered us off to a roaring start, and the sounds of the band booming out the open doors and windows began drawing in more patrons from the adjoining courtyard. By the end of our second song “I Brake for Brunettes” the room was packed full and the energy was building by the second. A good-looking crowd, as far as frats go, the front row of folks were right up to the edge of the stage, with several attractive girls dancing and singing along in close proximity for some added inspiration. At one point during the show a couple of cuties hopped up on to the stage, dancing and singing with Rhett for a song.
The festivities maintained a high level of excitement right through to the very end of our blistering two hour set, and by the time we walked from the stage we were all dripping with sweat. We packed up our gear, loaded the bus, and said goodbye to the more than appreciative fraternity brothers. Their house had now been officially “broke in” and it was our honor to bust the cherry for them. Thanks Lambda Chi Alpha – we had a great time!
Some people play music for the sheer joy of it, others do it for the money, and many fall somewhere in between. But regardless of music being a career or a hobby, the level of personal enjoyment and satisfaction achieved is largely up to the individual.
I started out as a young boy learning how to play music because it intrigued me. I had made some kind of spiritual connection early on (although I couldn’t have described it in that way at that time), and I felt compelled to play music. I was drawn in to this exciting new world and it was fun for me. Many years later, the thought entered my mind that “Hey, I love playing music, why not make a career out of it?” I gradually began to move in that direction, albeit without a clue as to where I was heading or how I would get there.
In the article ‘Making It’ in the Music Business – An Alternate View for the Independent Musician Graeme Kirk explores this topic in depth. He talks about being in his first band as a teenager and how they had fun in spite of not being very good. At some point into this band expedition he reached a crossroads.
“Like most young bands we reached a stage where reality reared its ugly head. “Get some good equipment”, we were told. “Practice every day…”, “…get a good manager…”, “…learn about the business…”, “..learn to write catchier songs…”
This seemingly good advice proved ultimately demoralizing and eventually his band broke up.
He goes on to write:
“So what?” you may ask. “You just didn’t have the commitment to make it in the music business”. True, but only because we didn’t realize that there can be many different definitions of “making it”. The problem is that most people who were giving us advice don’t realize it either. If we had only been told that there could be more to being in a band than the hard slog, paying your dues, waiting for record companies to notice your path that everyone assumes is the only way to succeed, things could have been much different.
It all comes down to how you define success – how you define “making it”.
The article goes on to talk about the fact that “there is no one path to success because there is no one definition of success.”, a simple, yet poignant thought that speaks volumes about the quandary that faces many musicians.
When you try to make a living as a musician, you base a lot of the decisions regarding your musical activity on financial factors. When paying the bills is directly tied to your gigs and musical activities, sometimes you’ll take gigs you might not otherwise take, basing these decisions on the financial outcome. Sometimes you might join a band or take on work that you don’t enjoy at all, simply because it pays well. On the other hand, some professional musicians are able to enjoy a majority of their musical endeavors, finding at least some shred of enjoyment even in the most difficult situations.
If your career lies elsewhere, your musical life can be of a purer nature. As you are not in it for the money, you are free to play music strictly based on your personal wants and desires, paying no mind to commercial appeal or financial gains. Sometimes the life of a musician who has not made music his career can be more rewarding than that of his professional musician counterpart. Of course this is not always the case either.
So the bottom line is, you have to decide what you want to get out of music, what you want to get out of life, and if having a career in music is needed to accomplish these goals. Maybe you do, but then again maybe you don’t. If you’re thinking about diving in, arming yourself with as much pertinent knowledge as possible is always a good idea. If you’re already well on the path of a career minded musician, keep forging ahead. But whatever you do, always strive to make your musical activites as stress free and fun as possible. Because if you’re not enjoying it, what’s the difference between playing a gig and punching a time clock at a factory job you don’t like.
Enjoying any activity is as much about your perception of that activity as it is anything else. Fun is an attitude, not necessarily a condition, so do your best to maintain a positive outlook and you should be rewarded accordingly. Whether music is your career, your hobby, or something you do for a occasional enjoyment, music is the backdrop of life, and life can be hard. So do your best to make your music count. If you want to have fun with music, make it a conscious decision to do so, because having fun with music is all in your head.
“Decide, commit, succeed!” – Tony Horton
Whether you are an obscure musician trying to get your music heard, a first-time author putting forth a new book, or an independent filmmaker introducing your first film, you all share something in common; a desire to introduce your art to a world that has yet to learn of it. How do you create an awareness of your project? These are tough times and the aforementioned endeavors are not easy ones. The list doesn’t stop there either. Photographers, artists, songwriters, and others are in the same boat.
The new global economy and a variety of other factors has created an extremely competitive dog eat dog world when it comes to business, and this means we all might have to take some alternative approaches to getting the word out. Without the proper publicity and promotion, no one will know about your great project, products or services. Traditional advertising is too expensive for most, and not necessarily that effective anymore. There is no right or wrong approach, but many believe that social media combined with Internet marketing are essential to most startup creative businesses at this point in time. If you’re ready to take the plunge, here’s how you can dive in.
- Build your social pool: Interact regularly on Facebook to slowly build a group of friends, fans, and followers on the Internet. With hundreds of millions of users, it shouldn’t be hard to find a couple hundred that are interested in you. Over time this can grow into thousands. Twittering can be productive as well.
- Start blogging: At this point in time, blogging is a powerful tool and can be used to promote literally any business. Create your own blog and write about your areas of expertise. The information you put forth should not only be directly or indirectly related to your products and services, it should also be useful to your targeted audience.
- Build a website: While a .com domain is optimum and will help to give your business a legitimate “face”, not everyone can afford one initially. There’s nothing wrong with starting out with a free WordPress (or similar) site. This will allow you to begin building your brand. Your blog should be built into this site or linked to it. This website/blog will serve as a central hub to all your Internet activity, with links to Facebook, Twitter, etc.
- Guest Blogging: It can take a while to create heavy traffic on your site. Blogging as a guest on a higher traffic site can help build your readership and drive more traffic to your site.
- Online Discussions: Find message boards with themes that relate to your project and interact with group discussions. Offer advice and perspective where pertinent and provide links to articles on your site.
There is a recent article regarding working in the new social media paradigm that offers some useful tip’s that I highly recommend reading – Top Seven Reasons Why Artists Strongly Resist Social Media by Ariel Hyatt.
The online social interaction approach to publicity is no secret, but it is still a new concept to many. Over time, if done correctly, you will build a “readership” that is genuinely interested in what you have to say, so always strive to provide useful information. By building a large group of readers, or “friends”, fans, and followers, you are connecting with an audience that will potentially come to your shows, buy your book, watch your film, and enjoy your art.
Is this easy to accomplish? No. Does this take time and effort? Absolutely, but then again so does any career. Without the proper promotion, nobody will ever hear about your project. If you think you have something good to offer the world, put it out there. Sometimes the best way to learn how to swim is to just dive in to the pool. You might sink and then again you might not, but you’ll never know if you don’t try.
Are you ready to take the plunge yet?
Where do you get your inspiration from? As a lifelong musician, I’ve now been playing music since the age of eight, about 34 years. But I’ve been listening to music even longer. As a young child, some of my earliest memories are of my dad playing records in our Boxford, MA home. Many an evening or weekend the sounds of the Woodstock era filled the air – Santana, Derek and the Dominoes, John Lee Hooker, even the Woodstock soundtrack. The mysterious black discs spinning around created a sense of wonderment, and even more alluring were the sounds 
they put forth.
I love music, and I especially love the sound of music that originates from vinyl recordings. There’s really nothing like it. As a teenager growing up in southern New Hampshire in the early 80s, I owned my own stereo and turntable and began buying albums regularly. In fact, I 
worked at an afterschool job just to support my vinyl habit (okay, maybe a few other habits at that time as well). Every week I would venture to the strawberries record store with my weekly pay burning a hole in my pocket. A short time later I would arrive home to give the new disk a spin, the sounds of Jimi Hendrix, BB King, Led Zeppelin, and others permeating my world daily. It wasn’t just an auditory experience, many records came with amazing artwork, of course you have the great double album which additionally lent itself to a variety of uses. Some albums even came with songbooks or posters.
Several years into this foray, along came CDs. They kind of looked like mini albums, but with noticeably less artwork. They also had a few other tendencies, for instance the unmusical sound of a digital skip. It took me a while, but I eventually climbed aboard the “CD wagon”, albeit kicking and screaming. It only took me a couple of years to realize the shortcomings of this new “digitally recorded music”, but I eventually did notice. The music just didn’t sound quite as real, warm, or friendly, but this was fast becoming the new medium. It wasn’t long before all my favorite record stores had replaced the bins for records 
with CDs. Not long after that point in time I stopped listening to my vinyl, as all new music I was purchasing was on CD.
Fast-forward to 2010, and CDs are now being phased out in favor of MP3s, an even harsher sounding representation of music. And of course, the MP3, often living in “the cloud” or an ipod, is completely void of artwork.
Stop, I’ve had enough! Earlier this year I made the realization that I wasn’t listening to music as much as I used to. At first I thought this might have been because I listened to so much music in my earlier years that I might be just “all listened out”. But then I got my turntable repaired, something I had been meaning to do for some time, and slowly, began rediscovering the magical world of vinyl.
I set up the turntable in my living room and began to check out some of my favorite old records. Right away I 
noticed they sounded so good, noticeably better than their harsh digital counterparts my ear had become accustomed to. This rediscovery led me to a few recent trips to a local used record store – let the bargains begin. I can’t believe some of the gems I’ve purchased for just a dollar or two. One in particular was a mint condition copy of “Montrose” Sammy Hagar’s earliest band, and this gem was just 68 cents! Delbert McClinton, James Taylor, Beethoven’s Moonlight Sonata – all for just a dollar apiece?
Among some other recent scores were a mint condition copy of AC/DC’s Back in Black, Stevie Wonder’s Songs in the Key of Life, and BB King live in London. A couple of weeks ago I found a yard sale with a collection of 4000 records all from the mid-70s or earlier.
Kelly and I spent about an hour pilfering through about half the collection and walked away with 25 gems for $20.
I’m hooked, what can I say. Since this recent vinyl resurrection I am listening to more music regularly than I have in years. It really does sound better. Listening to music like this reminds me of why I became so involved with music in the first place – why I became a musician. When I put a record on, it feels like I’m in the room with the band. The drums sound real, the guitars sound right, the bass is tight, and the vocals are deep. I know I can’t listen to these sounds in my car, and beyond the walls of my home the rest of world continues to suffer from the sounds of the sterile digital status quo and all of its shortcomings.
I know a lot of people enjoy digital music, I’m not saying it can’t be done. But if you haven’t ever ever experienced the joys of vinyl, check it out if you ever have the chance. If you’re ever over a friends house and you spot a turntable, request a side. I challenge you to listen to your favorite artist on vinyl and not be able to hear something new in their music.
Well I’ve got to go now, it’s time to give my new Ray Charles record a spin.
For those of you who following my progress on this project, here is a status report.
Writing a book is quite a process, a process I knew nothing about when I embarked on this journey nearly 18 months ago, but one that I am fast learning about. A couple of months ago I purchased the book “Dan Poynter’s Self-Publishing Manual” and it has turned out to be a godsend. I learned that in this day and age, a niche book, such as mine, stands a greater chance of success with self-publishing as opposed to traditional publishing routes. That recent discovery has prompted Kelly and I to launch our own publishing company, Just Ducky Publishing.
I’ve also learned that editing and interior book designing can be quite expensive, so we are taking on these tasks as well. Kelly is an outstanding Web designer and has extensive abilities with computer-based graphic design. We already own a program commonly used for book design – Adobe’s Indesign, so now it just comes down to the learning curve regarding that software.
I recently conducted an in-depth interview about songwriting with one of the best in the business, my friend (and boss) Rhett Akins. This eye-opener will be included in the book.
One of the things recommended in the self-pub manual is peer reviews of chapters and content, as this not only serves as a fact checking mission, it also helps promote the book. For this I am enlisting the help of a wide range of experts and professionals. Included in this list so far is; Rich Eckhardt – lead guitarist for Toby Keith, Dan Kimpel – instructor at the Musicians Institute in California, James Wood – BMI, Kevin Neal – Buddy Lee Booking Agency, Serona Selton – University of Miami, and Brenda Coladay – The Grand Ole’ Opry, amongst many others.
This process is a bit time consuming but well worth it. The feedback I have received so far has allowed me to further tweak some of my writings, and I am grateful for the participation of these highly respected peers.
Not unlike everything in business and life, completing this book is taking longer than I initially projected. And with that I am now aiming to go to print in January. As much as I would like to have this completed for my original planned release date of September, at this point I feel it is imperative to get it right and not be hasty with a premature release.
So while I continue marching forward with this project I will continue to post articles regularly about music and music business topics on the Survival Guide blog. I recently added the much requested “Nashville 100” song list to the website and will try to add some more tidbits in the coming months as well.
Thanks again for your continued support and readership.
Peace
Eric
I read an interesting message board post the other day in which this question was raised. The post was written by a musician who had just opened for Grand Funk Railroad. His account tells of an exciting day and show for his local band (and the 4000+ in attendance). They were treated well by the event staff, had their own backstage area, and performed to a packed house through state-of-the-art production. They were even able to bring their families to share in this experience.
The only negative was his perception of the day’s headliner. While giving GFR credit for having exceptional musicianship and putting on a “killer show”, he went on to say that they were “tremendous jerks”. This was apparently based on the fact that the band was nowhere to be found throughout the day despite an interest from some fans for autographs, and a desire for the musicians in the opening band to meet them. The fact that they were not hanging around backstage all day was interpreted to mean “GFR wanted nothing to do with the unwashed masses”. He went on to comment that there was a cooler backstage marked “Grand Funk Only” and that he opened it up only to find that “there was nothing in there but fruit juice anyway.”
Lastly he mentioned that he met a man with his son in the parking lot and that the young boy wanted his sticks signed by Grand Funk’s drummer. So during Grand Funk’s set this local musician takes the young boys sticks to a security guard requesting the autograph. Apparently the security guard declined, prompting the comment in this fellow’s post “How do you behave like that?”
This brings up some common false perceptions that many people have about national level touring acts and high profile artists.
First of all, touring is hard work. Despite what might be portrayed on some VH1 episode of behind the music, the life of a touring artist or band is not all that glamorous. When I went to Grand Funk’s website I noticed this particular show was a one-off, with no dates preceding or following it by a week. Likely, this appearance in Webster MA was a fly date for the band and crew. For a band like Grand Funk performing a show of this nature, they probably flew in the day of the show. They might have gotten up as early as 5 or 6 AM to drive to an airport, spent 8 to 10 hours trekking suitcases and guitars through airports, onto planes, through more airports and planes, eventually winding on a van ride to a hotel somewhere near the venue. They might have appeared at the venue for a mid-afternoon sound check and then returned to the hotel for dinner and a shower before the show. By the time they hit the stage for their performance at eight or nine at night they might have been up for 12 to 14 hours. Regardless of their daily activities and methods of transportation, it sounded like the concert was their primary focus as they supposedly put on a “killer show”.
According to Grand Funk’s website, one run of shows earlier in the summer brought them from back-to-back concerts in California, to Michigan, back to California, to Montana, Oregon, and then Washington, all in less than 10 days. Judging by the routing, these were undoubtedly fly dates with some long van rides likely in the mix. Just one fly date can be exhausting, let alone eight in a row. Other touring scenarios put acts like Grand Funk and others on a tour bus as a means of travel. While a half million dollar Prevost XLII might seem plush upon first examination, it is still, just a bus. And this means they are sleeping in a bunk about the size of a coffin while rolling down the highway at 75 mph. Sometimes the location of concert dates requires as much as 500 to 1000 miles of bus travel between shows (8 to 16 hours of driving time). I don’t care how nice the bus is, traveling thousands of miles in a week is exhausting.
This is all part of the job of a touring band, artist, or musician, and most take it in stride. While the musical performance might be the high point of the day, the long hours of travel, isolation from family and friends, and constantly being around other people causes many performers to cherish the occasional privacy they may have on the road.
So just because you didn’t “see them” doesn’t mean they weren’t there at some point before the show. Or maybe travel arrangements didn’t even get them on site until minutes before the show. Maybe they were on site well before showtime and hanging in some dressing room, tired from traveling and saving their strength to put on a “killer show”. Maybe the cooler was labeled “Grand Funk Only” because they only drink fruit juice, and this was their only beverage for the night. Many artists are required by event buyers to put on a “Meet and Greet” in which case they might have to meet, be photographed with, and sign autographs with as many as 50 people or more, likely all of whom are complete strangers. These Meet and Greets are not typically optional, and if an artist is tired or even ill they must put on a happy face and go out to shake hands with this roomful of strangers.
It would be no different than if you were standing in line at the bank on your lunch break and a complete stranger started talking to you and demanding your undivided attention. You might talk to him because you’re a nice person, but you might have actually preferred to be left alone, to enjoy your own privacy.
High profile bands, musicians, and artists are just people. Touring on a national level is just a job for these folks, and a hard job at that. All the public sees at a concert is the finished product, a concert hall prepped for hours before the doors are even opened. The version of their favorite band or artist they see is the “showbiz” face all artists are required to wear. But the reality is that by the time that performer hits the stage they have likely had a hectic and busy day. They will likely leave that concert venue after the show only to do it all over again the next day. On the one day out of the year that you saw them in concert, they might be having a great day, or, they might be tired, sick, or having a not so great day. They might be missing their kids, experiencing marital problems, or even going through financial hardships. They are just people that happened to choose music as a profession – real people that experience real human emotions, have lives away from their job, and go through all of the same kinds of problems that life throws at the rest of us. The only difference is their profession doesn’t allow for sick days.
So, what do bands and artists owe the public and their fans? The answer is quite simple – a great show. Nothing less, and nothing more.
Have you ever challenged yourself with something really, really hard. I mean something so difficult that initially you weren’t even sure if you could do it? Challenges like running a marathon or completing a triathlon, learning to speak a new language, losing 100 pounds, or mastering a musical instrument are all daunting tasks that can take months or years to accomplish and require an extreme level of “stick-to-it-ness”. Initially, this challenge might not be something that you need to do, but something that you want to do, or maybe even feel compelled to do. You take on this challenge simply to see if you can do it and because you sense it will make you a better person. The reward might be unknown at the onset and not come for a long time if ever, but still you march on with this challenge because it feels right.
Many years ago I was faced with such a challenge when I was playing guitar in the New England-based band “Crossfire”. The year was 1990 and the bands leader, Rob Gourley, suggested that I learn the Eric Johnson instrumental “Cliffs of Dover”, as he felt it might be a good showcase for me at our shows. He said that this was not something he expected me to do, but that if I wanted to learn it, the band would play it.
At this point of my life I had just finished my Berklee education, an extremely challenging experience in and of itself, so the idea of learning a four-minute piece of complex guitar music didn’t sound too daunting. At least that was my initial perception.
So I embarked on this new guitar journey. I outfitted a makeshift studio in an empty bedroom at my friend, Pete’s house with a practice amp, a boombox, a reel to reel tape deck, a metronome, and a music stand. I went out and purchased a copy of Eric Johnson’s “Ah Via Musicom” on CD as well as the guitar transcription and got to work. And work it was. When I had first heard this piece of guitar magic on the radio I recognized its brilliance, but Johnson’s impeccably fluid technique almost masks the songs difficulty. He made it sound easy, and easy was something I quickly discovered this song was not.
By the time I had put a couple of afternoons into it I realized this process was going to take weeks, maybe even months to be able to do the song justice, but that was no deterrent. I quickly realized if I could master this piece, not only would it be a great showcase for me with my band, it was going to make me a better guitar player in the process.
Crossfire was a steady working band and my only job at this point in my life, performing all over New England 3 to 4 nights a week. So my daily routine during this phase consisted of sleeping late, eating a late breakfast or early lunch, and then heading over to my “guitar studio” for an afternoon of extreme woodshedding.
I began with the intro and learned as much of the opening passage as I could by ear. When I came across a phrase I couldn’t interpret I used the sheet music. When things still didn’t make sense, I used the reel to reel tape deck to slow the song down to half speed. Gradually, one phrase at a time, it began coming together. After a couple of weeks of this I could make it halfway through the song, granted with many mistakes and not very smoothly. I labored on. After about five or six weeks I knew the entire song note for note but could still not play all of it at tempo. So I began practicing the most difficult passages at slower tempos, one phrase at a time, sometimes running a one bar phrase over and over for 10 or 15 minutes, gradually nudging up the tempo of the metronome. Of course a one bar phrase of Cliffs of Dover might be a flurry of 10 or 12 notes played in about a second.
Finally, after about three months of making my friends and family crazy, shredding my fingers to the bone, and a couple of ugly moments when I almost threw the guitar through a window, I was ready to present it to the band. We made a few passes one day during a sound check/rehearsal and we were good to go. The crowd loved it when we played it later that night, and it became a staple in our set for the next two years. My performance on this piece gradually improved over that period, as the experience of playing it live helped me to further kick it up a notch. The song was so difficult to execute that I still practiced it daily during this period. Eventually I left Crossfire for another band and although I continued to play this piece, it wasn’t long before I put it aside.
Looking back, Cliffs of Dover was the hardest piece of music I have ever learned. I probably put between 200 and 300 hours into it prior to ever playing it with the band. But I do remember feeling instant results after I could play it. Performing less technical songs and solos became easier. My hands and fingers were stronger and my stamina had improved. My ear had also improved making it forever easier to learn new pieces of music.
Lately I’ve been feeling the need to challenge my playing again so I decided to bring this piece out of the closet. I sat down with it a couple of weeks ago and have been working it back up to speed ever since. It’s been 15 years, and the process of sitting down with it again is like visiting an old friend. Although not as daunting for me as it was back in 1990, it’s still a bitch, and I have a ways to go yet. Once I can get it to a point I feel comfortable with, I’ll post a video for you all to check out.
Completing this challenge was hard back then, and it’s hard again right now. But I believe it is these kinds of challenges, self-imposed or other, and the new horizons they lead us to that encapsulate the best of the human spirit.
So you just moved to Nashville, you’re a good solid player with a good attitude and excited to begin working. You don’t care about being a superstar, you just want to play music with others but you are quickly learning that this can be hard to do. You are having a hard time getting off the ground. What do you have to do to get started in this town?
Regardless of your talent level, the truth is simply that talent alone isn’t going to get you work. Nashville, like any major music Metropolis, attracts talented people by the masses. They literally flock to this place in droves. This creates a supply and demand problem that works against the musicians. Knowing and understanding this is crucial. Ultimately, the only way in is by slowly nurturing relationships that will lead to opportunities. The best place to build these relationships is in the nightclubs around town. There is no shortcut to this, it’s going to take some time so be patient.
A newcomer to Nashville recently told me his story. He moved to Nashville about a year ago with the goal of becoming a part of the country music scene here. He has been frequenting the clubs downtown with the intention of sitting in and getting to know some of the players. Even though he’s familiar with most of the standards that are being played, he’s having a hard time getting past the idea of hustling to sit in. He said that he views his reasons for networking as self-serving, and this prevents him from talking to musicians because he feels self-conscious about it – like he’s using them. The end result is that he just walks around watching bands, never talks to anybody, and then goes home.
I, as well as many others, can relate. When I first moved to Nashville I was in a similar situation. How does one introduce them self to all these total strangers and maneuver his or her way into sitting in without coming off to self-serving?
One thing that worked for me was seeking out groups of players and artists that I related to musically. This makes it much easier to form real relationships that can evolve over time. Try to find a group of players, or singer that you really connect with. Maybe you really dig their song list, or are inspired by the performances of one or more of the players in the band. If you can feel a real connection through the music, it should be easy to engage in some genuine conversations – the music is your common ground. Find out when they’re playing again and become a regular. Over time they’ll gradually get to know you and sitting in will be part of a natural progression. Maybe try to cultivate a handful of different situations like this. Also, try to find these kinds of inspiring groups that are playing either earlier shifts and/or at the less popular bars. Those situations will be more laid back and might make it more likely for them to take breaks. And that combined with a smaller crowd in general will make it easier to engage in conversation.
The key to gigging in Nashville is relationships. It’s hard to force friendships and relationships to happen, they need to naturally evolve. You need to regularly put yourself in different kinds of situations where this can happen. It just takes time, persistence, and patience. Most importantly, be a good person. Of course being proficient on your axe will help to.
There is no guarantee that this approach will allow you to achieve the kind of success you envision. But for that matter, there are no guarantees in the music business, or life in general. So just suck it up, be in it for the long haul, and get out there and start pounding the pavement. Be friendly and outgoing and put your best foot forward. Talk to people. Take an interest in their careers and lives. Try to find some common ground and build relationships with players that you relate to. If you have already tried this and haven’t yielded much results, try harder.
That’s what it takes to get started in Nashville.
So you’re thinking about moving to Nashville. You’ve heard there’s a big music industry centered here and you want to work in it. You’re ready to relocate for the right opportunity and just posted a craigslist ad to notify the Nashville music community about your availability. What kind of opportunities exist here for you?
If you’re not already living here, then the answer is none. That doesn’t mean there aren’t any opportunities here for you, just that you need to live here if you want to be in the game. The most important thing to understand about the Nashville music industry is that it is very much community oriented. Most of the people earning a living from music in Nashville have been here for years, and many of these Nashville veterans have a long list of friends that are also working in the music business. When a tour needs to hire a new player, most band leaders want to hire someone they are familiar with and will start going down their list. They want to not only know that they are hiring a competent player, but one who is easy to get along with, someone that will fit into their touring “family”. In more cases than not, that player will either be someone they know personally, or who was referred by someone they know.
The same is true of the recording community as well. You’ve got to be proficient on your instrument, but you’ve also got to be someone that’s professional, easy to get along with and has already established these prerequisites. In most cases the session leader will hire others who are already established in the recording community and a part of that family.
For newcomers, this is the world you are entering and you can’t expect people to hire you before you’ve established this kind of reputation personally. Simply posting an ad from out-of-state with an audio link of your playing and your credentials doesn’t establish friendships and relationships. You need to be here. And you need to be here for a while (think in terms of years, not months) to establish the kind of relationships that might get you hired on a tour or recording session. You must invest yourself in the community, be a good person and work hard over a long period of time to establish your reputation. This is likely the case in any music community but holds especially true in Nashville where the supply far outweighs the demand.
The Internet can do a lot, and of course there are exceptions to every rule. I have met people online, be it message boards, craigslist, what have you, and some of these virtual connections have even led to real friendships and relationships. But in most of these cases, at least for me, any real friendship that might have started on the Internet only fully materialized after meeting the other party in the flesh, so to speak, or at least through telephone conversations.
Another way to look at it would be to compare it to becoming an actor in Hollywood. They’ve already got plenty of great actors that are out of work living right in Hollywood. Are they going to hire a stranger from an Internet ad that lives 2000 miles away? Probably not. They’re more than likely going to hire somebody that is already a part of that community first.
If you relocate to any city and invest yourself in the community, you will inevitably have many relationships and connections after 5, 10, 15 years or more. Nashville is no different. Shortcuts are simply not available for most of us.
So maybe a craigslist ad, or other Internet ad might work for some to make an initial introduction, or even to begin establishing some relationships. But if you truly want to be in the game, you should at least be present at the game.