music business

Back in 2009, I began putting together a list of people to interview for my book, The Nashville Musician’s Survival Guide, and my friend, Mike was at the top of this list. Those of you who knew Mike know that he was a very caring, giving, and humble human being. The interview he gave was not only insightful for aspiring musicians, but also a wonderful insight into his musical journey. Although he has now gone on to a better place, his music can still be heard, and his magical essence still shines through the words on these pages. It is with that spirit that I’d like to share his words with you all. Mike touched so many lives, and we are all the better for it. I miss my friend.

Use the buttons at the top or bottom of each page to move to the next page; the full interview is around 10 pages long.

During the last Nashville Berklee Jam to be held at The Rutledge, which sadly closed its doors shortly thereafter, international rock star, author, and motivational speaker, Zoro addressed a room full of hungry musicians with a heartfelt, life-changing talk. Well known as a professional drummer who’s played with the likes of Lenny Kravitz, Bobby Brown, and Frankie Valli, among countless others, Zoro, often referred to as “The Minister of Groove”, is also an educator who has given hundreds of clinics and authored the critically acclaimed “The Commandments of R&B Drumming”. He’s also known in the world of motivational speakers, having given hundreds of talks and authoring the book “The Big Gig – Big Picture Thinking for Success”.

But tonight’s talk was not about drumming, and while it delved into the world of professional musicians and artistry, at the core of this talk was a universal message that applies to all humans, that of finding your purpose in the world by discovering and maximizing your strengths. After his talk I was honored to participate in a performance with Zoro and A-list Session bassist, Mike Chapman.  There’s a video of Zoro’s talk and some of this performance at the end of the article. Here are a few excerpts from his talk:ZoroTalk

“The world has changed more in the previous 50 years that it has in the last 5000…. but there’s a few foundational things that I think will never change…Each person in this room is born is born with a certain gift and a certain talent. And for many of us, it’s musical talent. What will not change is excellence…no matter where the world goes or where music is headed, to me, if you have a musical gift, the most important thing is to exercise it, to develop it and to make it, point blank, excellent… I always feel that if you do something really, really well, eventually there’ll be a place for it somewhere. In a world where people don’t do things on a high level anymore, I still think that being excellent will make you stand out amongst the crowd…”

He spoke of diversity and the need to hone in on your strengths:

“I think each person here has more than one ability. I think your musical ability is one of them, but I think there are many. For me, I just pursued things that were naturally instinctive to me and interested me naturally. I wasn’t thinking business, I wasn’t thinking in 30 years I can be drumming, and be an educator, an author and speaker… I was thinking ‘I like writing… I’d like to write an article to help people. I like teaching’… so everything became a natural evolution of things I was already good at… so don’t worry about what you’re not good at, there’s going to be plenty, find out where your strengths are and then work on turning those into something that’s really monumental and excellent.”

I loved his take on marketing:

“The best marketing tool in the whole wide world is to just be bad-ass at what you do…because other people will tell people about you… people take notice of excellence, whatever it is. How many of you, when you go to a restaurant, take notice of someone who is an excellent server? We all notice when people do a good job…when I see a movie that’s great I tell everybody about it, but when I see one that sucks I also tell everybody don’t go waste your money.”

Often overlooked in the music industry as well as many others is the shortage of, and need for extreme professionalism:

“Some of the things it takes to succeed are very practical, but I find they seem to slip by the musical community. Things like; being on time, coming prepared, having your stuff together, being reliable… half of success is just showing up on time and just being ready. These things to me are totally obvious, but they seem to slip by a lot of the people that are creative.”

Perhaps one of the most important points he makes is that We Are in the Service Industry!

ZoroTalks3“Be accommodating. I look at everything that I do as really one thing, I’m a servant. I’m here to serve. Tonight I’m here to serve with my words, and I’m here to serve with my playing. I’m never here to be served, always here to serve… a lot of people have a perception of rock ‘n roll and fame… everyone’s catering to you and everyone’s worshiping you… there is an element of that that’s true, but I don’t perceive it that way. I perceive it as I have an opportunity and a platform, and an opportunity of privilege to serve people… I’m either serving the artist I’m playing with, or the crowd that I’m playing to.”

On creativity and vision:

“One of the greatest gifts human beings have… is the ability to dream… To dream up something that never existed and then to have the privilege of creating it is the greatest privilege in the world. And we all have that ability to dream and to believe that if we are willing to act on it and pursue it, we [can] turn that dream into a reality. It’s a great privilege and that’s what makes life really fascinating and interesting.”

He began a few words about the journey of self-discovery and life with a quote from Mark Twain:

“Most of us are anxious to be praised for the one gift that we don’t possess, rather than the 15 that we do.”

“If you don’t learn to enjoy the journey, the process, you’ll never enjoy life…the joy of life is in the process itself, and the journey of learning and growing and developing, that’s what life is…When people are not fulfilled it’s because they’re not moving toward something. You’re created to have purpose, to be moving forward in a direction towards the accomplishment of something.”

We’ve had many great guests speak at these events, all of them with unique angles, many catering to specific niches, and they’ve all been inspiring. This talk really got me thinking on many different levels and was one of my favorites to date. No matter what you do in life or what you do for a profession, many of life’s challenges and problems are universal. We can all work to discover our gifts, to hone them, to share them, to allow them to let us shine a little light in the world. Don’t let your dreams sit on the sidelines, find your gifts and make them excellent!

I would like to thank Zoro for sharing his words of wisdom and inspiration and for kicking out a great jam! I would like to thank Jeffrey Lien for helping me host this event and hooking us up with Zoro, the Rutledge and Andy Aquino for hosting our events for the past two years, Frank Sass for always providing great sound and lighting, and Jack Zander for capturing all the magic on video.

Zoro’s Talk (39 minutes)

Hear My Train A Comin’

Cissy Strut (with 5 minute drum solo)

 

By Eric Normand

At the August Nashville Berklee Jam we were fortunate to have an expert in the field of music for television and film – songwriter and CEO of Song Placement International, Kate Taylor. A native of Michigan, Kate has been in Nashville since 1999 and has had her songs placed in shows like “The Young and Restless”, “Teen Nick”, CMT, and countless others. Through her song placement company she has placed songs for hundreds of artists and is currently working with shows like “Grey’s Anatomy”, “Nashville”, and “Duck Dynasty”, to name a few. Here are a few highlights from her in-depth talk about the ins and outs of getting music placed in TV, film, video games and commercials. (A video of Kate’s entire talk can be viewed at the end of this article.) Kate Taylor4

“Adam Zelkind, a dear friend of mine and a mentor to me once said ‘Kate, if you can make a penny in music, take it. If you can make a penny it will become a dime. Eventually all those dimes will add up to a million dollars.’ I don’t know if you know who Adam is, but he’s a millionaire just from making TV music.”

Adam was Kate’s mentor early on in her career of making music for TV and film and was pivotal in her advancement in this field. Eventually, Kate would team up with another Adam, Adam Stengal along with another music industry veteran, Howard Rosen to form her placement company “Song Placement International”. Together, this trio has created a formidable force in this elusive field.

Regarding some basics about song placement Kate had a few words of wisdom to offer:

  • If you get in contact with a music supervisor directly, that email is gold, don’t ever lose it.
  • When you e-mail them, ask them “how do you want the music?” (Most want a link).
  • Unless they are willing to pay over 25K for the initial sync fee it is not worth doing an exclusive deal. Most syncs are non-exclusive.
  • Steer clear of “re-titling”. Re-titling is when a song placement company changes the title of a song so they can own the publishing and masters.
  • If you’re song is vocal-based, always send the instrumental track as well.
  • Re-makes of known cover songs work great for T.V., just make sure you have the permission to do the re-make.

Advertising provides the most lucrative opportunities for song placement, for example, a car commercial might pay $25,000 upfront. Next in line would be TV, with major network nighttime show placements starting in the $4-$5000 range for indie artists.

Regarding genres – “They want everything…hip-hop, singer-songwriter, orchestral, driving beat…the more variety you have, the better chance you have of getting placements.”

She also added that lyrical content doesn’t matter so much when it comes to TV music…“it’s all about the dialogue over the top of the music”.

Kate expanded on many of these points at length and by the end of her talk it became clear that music placements in TV, film and video games are a largely unexplored area for many songwriters and artists. As most songwriters are striving for cuts with major artists or trying to achieve their own success as artists, many don’t realize that this angle can be a means to an end while they’re working towards other goals. And, perhaps even more importantly, making music for tv and film can be a more easily obtainable goal.

If you think your music is worthy of being placed in tv or film, Kate would be more than happy to hear from you. You can contact her at kate@songplacementinternational.com – please send links only, no song attachments.

Kate Taylor performing her original song “homecoming Queen”

By Eric Normand

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Sunny days, dusty hayfields, huge crowds, great music, great people, light beer, diesel fumes, gator balls – these were the sights, sounds and aromas of the 2014 Luke Bryan Farm Tour. I can’t believe it’s over, it seems like I just hopped on the bus yesterday. The 8 shows spanning two weeks whirled across the Deep South with the speed of a jet plane and the intensity of a freight train.

My role in this mega-tour as lead guitarist and bandleader for Nashville’s most successful songwriting team of all time, The Peach Pickers, began with our pre-tour warm-up show at a sold out Third and Linsley in downtown Nashville on September 26. The show, which benefited The Wounded Warrior Project was a huge success, and a couple of days after this electric night we hopped aboard a bus bound for Knoxville, TN.

Even though it was October 1, it still felt like summer when I hopped off the bus around 8 AM, the temperature already approaching 80°. This day began for me like every day that would follow on this tour, a trip to catering! After some eggs, home fries and coffee I got ready for my daily trip to the gym with members of Luke’s band and one of the other opening bands, Cole Swindell. While I was doing my thing at the gym, other members of our entourage walked the hayfields, while others took advantage of another luxury provided to the touring musician, sleeping late.Soundcheck

By mid-afternoon it was time for our load-in and sound check. The level of production on this tour was top notch, sporting state-of-the-art lighting, some really cool video walls, and a PA system that would rival that of any mega-rock tour. They even had a remote-controlled flying camera that captured video footage of the audience and performances, otherwise referred to as “the drone”.

Luke’s crew, along with the other crews (which included the world-class sound company, Claire Brothers) not only knew how to make us sound and look great, they were a pleasure to work with. After sound check it was time for a little rest, a quick shower and some dinner before taking the stage at 6:40 PM. Our 40 minute set began just a few minutes after the tour’s first opener, Louisiana native and singer-songwriter, Chancie Neal. The sun was just beginning to set as the DJ introduced our show with something like:

“These three guys are the most successful songwriting team in the history of Nashville. They have 60 number one hits…230 million downloads… please welcome to the stage – Rhett Akins, Ben Hayslip, Dallas Davidson…The Peach Pickers!”

FarmTour3The crowd went wild and we began our onslaught of 13 number one songs with “The Only Way I Know”, a Peach Pickers cut by Jason Aldean. In rapid-fire succession we played down our list, each song greeted with, and followed by the sound of 15,000 people going absolutely berserk! After a few rockers we slowed things down with the heartfelt ballad “I Don’t Dance”. A few of the songs towards the end of our set really seemed to hit home with themes that everybody in this crowd could relate to – “Small Town Throwdown”, “Parking Lot Party”, “All about Tonight”, and the epic hip-shaker, “Boys Round Here”. The set went by like a blur, seeming to end as quickly as it began, and the three stars of our show left the stage to a deafening applause. The crew and stagehands helped us tear down and pack up our gear with lightning speed, and by quarter of eight it was all loaded on the bus and we were done working for the night. Only six more hours until bedtime!

Our show was followed by the fast rising, Cole Swindell, another Georgia native currently enjoying his second number one song, and his four-piece band kept the party going full force. By 9 PM it was time for the Tour-D-Force of this event, Luke and gang to take the stage, his show beginning with the modern day phenomenon of thousands of cell phones being raised into the air to capture an endless barrage of digital photos.

Luke’s show is an exciting ball of kinetic energy, his top notch band providing an AC/DC like “foot stompability” that kept the audience pulsating for his 90 minute set. The phrase “sing along” doesn’t even begin to paint the sonic picture of the sound of 15,000 people singing at the top of their lungs at a Luke Bryan concert. After Luke’s show ended, the crowd quickly dispersed the field, only to be trapped in a massive traffic jam as thousands of cars began their slow motion journeys down the one lane road that led out of this little piece of rural America.

This first day and night of the tour was a huge success, and with each following show, the tour seemed to gain momentum. The only snag of this first week was some torrential rain during Friday afternoon in Tallahassee Florida, and despite what seemed like an impending disaster, the rain subsided right before showtime and the night went off without a hitch. The following night we ended the first leg of FarmTour17this tour to a crowd of 17,000 in Gainesville Florida, and this was, in my opinion, The Peach Pickers strongest performance yet.

A few days off and we were back at it for round two. The week started out smoothly, but late Thursday afternoon in Columbia, South Carolina it began to sprinkle, with the sounds of thunder and the view of lightning in the distance. Oh no, it was happening again! We pushed back the start of the performances by 20 minutes, and midway through Chancie’s set a downpour began. With a handheld wireless microphone, this brave girl stood out in the pouring rain on the middle of the runway and kept everybody’s spirits high. By the end of her show she was soaked head to toe, as was her acoustic guitar player and percussionist, Austin Marshall (who also just happens to be the Peach Pickers tour manager). The rain stopped as she exited the stage, which was now soaked, and a dozen stagehands began to dry the stage using push brooms, towels, and high-powered electric fans. We began our show with a strange hue lurking behind us in the form of some ominous storm clouds and lightning in the distance.

By the second to last show in Columbia, South Carolina our band was really beginning to hit its stride, and by the final night of the tour, Saturday in Macon Georgia, we were on fire. On the bus shortly before our set, we all talked about our agenda for the night, which basically consisted of kicking some serious ass. And that’s exactly what we did! At one point of the show, me and Dallas even did a couple of moves that might have almost seemed choreographed. The show ended with our usual closer “Boys Round Here” during which Dallas, Rhett, and Ben walked the runway with their wireless microphones, slapping hands with the audience in a climactic sing along.

SetListThere’s a really unique aspect to a Peach Pickers show. We play songs that are the most successful chart-toppers of modern-day country radio, songs written by these three guys, yet made famous by others. So the crowd knows our tunes, yet most have never heard them performed by the original writers. A Peach Pickers performance is very organic, powerful, sometimes rough around the edges, and performed by what many in Nashville would consider a “stripped down band”. Most of the radio versions of our songs feature multi-tracked guitars, layers of fiddle, steel, keyboards, background vocals, etc, and most touring bands that play behind country artists consist of this instrumentation. Our group is basically like a traditional rock band – drums, bass, and two electric guitars. Nothing against modern day radio production, but I find that this stripped down approach allows us to rock a little harder while allowing the essence of the song to shine through without obstruction.

While Rhett has had success and experience on the big stage, Ben and Dallas are newer to this forum, yet they rise to the occasion every time, perhaps with an excitement and enthusiasm that would be impossible to have in any other scenario. Together, the three of them make a formidable team. It probably doesn’t hurt that the rest of our band is made up of some extremely talented folks – Nick Forchione on drums and former G-men, Mike Chapman on bass and Chris Leuzinger on electric guitar. I’m extremely proud of this band, were all friends, we love playing music together, and we make it happen every time.

The farm tour might be over, but the memories are forever. Luke’s entire crew, band, and management treated us with great care and respect, which speaks volumes of the man himself. We all made some new friends and strengthened the bonds between old ones, and I sure hope we get to do it again next year! In the meantime, The Peach Pickers might just have a few more surprises for you, stay tuned!

Click to view a slideshow of many more images from the shows.

FarmTour1

By Eric Normand

I recently read an article on Huffington Post, “Art and Music Are Professions Worth Fighting for, and while I agree with some points of this article I think the author does a major disservice in presenting the pursuit of music as a profession in a kind of “all or nothing” approach. He talks about a presentation he made at a high school career day where he suggests music as a possible career choice for young people. He says that those interested should “go for it, with abandon and furious joy, and that you do so without a plan B”. This is where I disagree. I also disagree with the distinction this makes between “career musicians” and nonprofessional musicians. Just because you don’t play professionally doesn’t mean your music isn’t valid. I agree, if you love music and want to pursue it, why not pursue it wholeheartedly, but what’s the matter with pursuing music while earning a living from something else? What’s the matter with pursuing music for the mere enjoyment of it? I believe you can pursue music as a career and for fun, but you need to keep your eyes open and realize that you will need a steady income stream along the way. To decide how music or a music career might fit into your life, perhaps the questions you really need to ask yourself are; why are you pursuing music, what do you want to get out of it, and what will it take to be successful? What is your definition of success?

When I was a senior in high school, if you had asked me what I wanted to be when I grew up I would have said, “a professional musician”. Immediately after high school I got a job as an apprentice drywall carpenter before enrolling in the Berklee College of Music two years later. After Berklee I played professionally in nightclub bands for the next 14 years, eventually also becoming a guitar teacher. In 2002 I relocated to Nashville Tennessee where I’ve had the good fortune to work as a hired gun on several major tours. My first gig was as a guitar tech for Toby Keith, and I went on to play lead guitar with several country artists – Daryle Singletary, Vern Gosdin, Rhett Akins, and the hit songwriting team known as “The Peach Pickers”, among others. I also wrote a book about how to navigate the Nashville music industry, “The Nashville Musician’s Survival Guide”.

Looking back, if you had told that starry-eyed high school kid that one day he would be a musician, painter, drywall carpenter, teacher, author, and website designer, he would’ve said “Naw, I’m not interested in any of that other stuff”. But as they say “life is what happens while you’re busy making other plans”, and one of the things I’ve learned along the way is that you have to wear a lot of hats to survive in this world. The truth is, my original goal of being a professional musician was based on the glamorization of the musical era that I fell in love with, and I had no idea about the reality of any of it.

What do professional musicians do?DSCN5631

We starve! Just kidding (well, not entirely). The options for musicians trying to earn a living from their craft are somewhat limited. The way I see it you can pursue one or more of the following avenues; nightclub musician, music teacher, touring musician, or session musician. Sure, there are other gigs (orchestra musicians, jingle writing, etc.) but these four are the most practical, and out of these, the first two are the only ones that ever become reality for most. If you want to be a touring or session musician, you will need to live in a music metropolis such as Nashville, New York, or LA, and these are extremely hard (but not impossible) gigs to land.

Regarding paying gigs, I’m talking about work you can get on a regular basis that pays real money for your services. Therefore, I’m leaving out songwriters and aspiring artists because these do not pay any real money unless you become extremely successful. TV shows like “American Idol” and “The Voice” have propelled the myth that anybody that learns how to sing a good cover song can become a national recording artist and superstar. Out of the tens of thousands who audition for these shows and the hundreds that perform on them annually, how many are ever heard from again?

While I cherish many of my experiences as a professional musician, I’ve learned the hard way that it doesn’t always pay the bills. Night club gigs still pay what they paid 25 years ago when I first got into this ($100 a night is still considered good pay) and most club gigs in Nashville don’t even pay that. As far as touring musicians, most tours only pay during the part of the year that the tour is active and, unless you are on a very high profile tour, you’ll have to find another income stream during the winter.

Eric DrywallerTwo years ago, I went back to full-time construction work, and put my music career on part-time status. I began approaching music as simply one component of my life, and for first time since I’ve been in Nashville I’m actually earning a steady living year-round. I still play music, sometimes for pay, always for fun, and I get just as much reward, if not more, out of a local club gig playing for tips as I do when I perform with The Peach Pickers on the Luke Bryan farm tour in front of 15,000 people.Eric Farm Tour

Don’t get me wrong, I’m not here to talk people out of their dreams; after all, I did write a book about surviving the Nashville music industry. But if this is your dream, you need to arm yourself with knowledge and know what you’re up against. If you’re thinking about pursuing music or arts as a profession you must first “define your success”. What is your definition of success in music? Then ask yourself why you want to do this. If it’s because you think it’s an easy and fun way to make a living you might want to do a little more research. It can be fun, but it’s definitely not easy. If it’s because you absolutely can’t see yourself doing anything else, then go for it, but have a plan B, and have a way of earning a living while you pursue it.

There’s nothing wrong with pursuing music as a career, and there’s also nothing wrong with being a musician or artist that never becomes “professional”. Music is one of the oldest forms of communication, music has the power to heal and unite people, and playing music makes you smarter. So go ahead and work at becoming a great musician, it’s a noble thing to do and the world always needs good music and art. Approach your music with abandon and joy, but don’t be afraid to have a plan B.

Follow Eric on Twitter and his blog at survivenashville.com

by Eric Normand

This year’s Luke Bryan Farm Tour was an epic event and as a “Peach Pickers” band member I was a first-hand witness to what has become a yearly phenomenon in the Deep South. We played eight sold out shows in eleven days, most of them taking place on actual farms, and the fans showed over-the-top enthusiasm for Luke, The 1011132222Peach Pickers, and the other acts on the bill, Cole Swindell and Chancie Neal.

For those of you not in the know, the Peach Pickers are the most successful songwriting team in the history of Nashville and are comprised of Rhett Akins, Dallas Davidson, and Ben Hayslip who together have penned 40 number one hits and countless top 20’s. Lifelong friends of Mr. Bryan, they’ve written and co written several of his biggest songs and at the time of these concerts had five out of the top 10 songs on country radio. Full of nothing but chart topping hits, our 12 song, 45 minute set was extremely well received and while these Georgia natives don’t perform live on a regular basis, there is an undeniable honesty and vibe to their performances when they do.

The Peach Pickers band consists of Nick Forchione on drums (on loan from the Black Crowes crew), “G-men” members, Mike Chapman on bass and Chris Leuzinger on guitar (the G-men are a group of session musicians who played on all the Garth Brooks records), and myself on guitar and bandleader duties.

The production on this tour was truly impressive and it was amazing to watch the daily transformation of an empty field into a state of the art concert production in just a few hours. In addition to the audio, lighting, and video crews, the Luke Bryan Farm Tour travels with its own catering company, stagehands, security personnel, and mobile stage – they even erected a fence that encircled the concert grounds on a daily basis. Setups began in the early morning, the complete production was up by early afternoon, and all the bands were sound checked before the crowd funneled in at 5 PM. The first act was on at 6:30, Luke’s show ended around 11, and by 2 AM we were rolling down the road to the next farm (at least most of us were).

The evening’s first opener, Nashville based singer-songwriter; Chancie Neal played an intimate, acoustic set to begin warming up the capacity crowds of 8,000 to 17,000. Following Chancey was Cole Swindell who rocked the attentive crowds with his high-energy four-piece band on a nightly basis. By the time Cole finished his set the sun was just going down, and after a brief changeover we began our show to a crowd that was primed and ready.

Our set list was a literal Who’s Who of modern country radio featuring several number one songs written by The Peach Pickers and brought to the masses by artists like Billy Currington, Blake Shelton, and other country music giants. Our show went like this:

  1. All about Tonight
  2. The One That Got Away
  3. Hey Girl
  4. Anywhere with You
  5. That’s How Country Boys Roll
  6. It Goes like This
  7. Farmers Daughter
  8. Running Outa Moonlight
  9. Point at You
  10. Honeybee
  11. Parking Lot Party
  12. Boys Round Here

A set list of such well played radio tunes makes for quite the sing along and at times the sounds of thousands of voices singing along rivaled the volume of the band. Our show-ender, “Boys Round Here” made for a pinnacle moment during which Ben, Rhett, and Dallas walked “the runway” – high-fiving audience members while taking turns singing verses. Our shows ended with a roar of applause and minutes later our gear was packed up and under the bus. Shortly after the conclusion of our set, Luke and band brought the night home – their high energy, action-packed set as well received as any touring entity out there. Their show even featured an acoustic set, during which the entire band converged on an intimate setting created in the middle of the runway.

For me, this two week stint was one of my musical high water marks of the year and only bestowed a few minor inconveniences (bad cell phone coverage, short nights of sleep, and maybe a little extra dose of pollin and ragweed). I got to reconnect with some old friends and made some new ones – I even participated in a daily run to a local gym with some of the guys from Luke’s and Cole’s bands.

One thing I can say about the Luke Bryan Farm Tour is that it has a family-like vibe. The artists, musicians, and crew members all worked together with the common purpose of making a great show happen every night, and a great show did happen every night! On the last night of the tour, I found myself in a moment of irony watching one of Luke’s final songs of the evening from side stage, “I Don’t Want This Night to End”. I think there was some real truth in that moment for many of us.

If you want to learn more about what happens behind the scenes in the Nashville music industry, check out Eric’s book “The Nashville Musician’s Survival Guide”.

By Eric Normand

What an amazing run of shows we had with Rhett Akins and Dallas Davidson on the forth installment of the Luke Bryan Farm Tour! The sold out tour embarked on eight shows across the Deep South, with Rhett and Dallas performing acoustically on the first four, and me and the boys joining in for full band performances on the second leg. The weather for these events was picture perfect, the crowds were huge, and the shows an amazing encapsulation of kinetic energy!

Me and the rest of the band (Nick Forchione on drums and Tom Good on bass) converged at a bus yard in Nashville on Tuesday night and hopped on Luke’s band bus. You never know what to expect in these situations, (as the two bands began this run as total strangers) and we were pleased to learn that Luke’s band and crew are some of the nicest people you could ever hope to work with. Gracious hosts, they made us feel instantly at home.

After a good night of sleep on a smooth riding Prevost I awoke in Villa Rica, Georgia. This first show was on a football field, and by the time I wandered over to catering around 10 AM the mobile stage was already up, the field buzzing with activity. Luke went all out on the production for this tour, and there were no less than eight buses accompanying the five semi’s full of staging, audio, lighting, video, and pyro it took to put on these mega-shows.

I was thrilled to find out that there were some other health-conscious folks in Luke’s entourage, and me and Nick joined several of Luke’s band-mates on a trip to the fitness facilities at the University of West Georgia. By 4 PM the stage crew was ready for our sound check, quickly dialing in our in-ear monitor mixes and a bigger than life sound through the mains of the million-dollar Claire Brothers sound system. As a guitar player, I’ve always struggled with in-ear mixes, lack of warmth and ambience being my main gripes, but on this lucky day I learned a new trick. Upon the suggestion of the Claire Brothers monitor engineer, we put a little reverb on my guitar in my ear mix, and this created some extra depth.

Later that night and after the first two openers, Chancie Neal, and Cole Swindell, we took the stage for the first full-band show with Rhett and Dallas. As members of the red-hot songwriting team known as “The Peach Pickers”, Rhett and Dallas have 13 number one songs and countless top 20 hits between them, including a few of Luke’s recent hits “Rain Is a Good Thing”, “Country Girl Shake It for Me”, and “I Don’t Want This Night to End”. This fact makes it pretty easy to create a blockbuster 45 minute set which included Blake Shelton’s “All about Tonight“ and “Honeybee”, Rodney Atkins’ “Farmer’s Daughter” and “Take a Back Road”,  and the Trace Adkins chart topper “Honky Tonk Badonkadonk”, among others. At times the crowd was singing along at a volume that was as loud, if not louder than the band! The action-packed set went by at warp speed, and it seemed like no sooner than we had started we were walking off the stage.

The stagehands helped us get our gear off the stage and by 9 PM our workday was done. A short workday is characteristic for an opening act on a major tour – you’re the last to sound check and the first to play. Now it was Miller time, or in this case “Coors time”, or for a few of us “Crown Royal time”! After a quick cocktail and a little chill time on the bus we went out to check out Luke’s show. The level of musicianship in Luke’s band is nothing short of exceptional, and their 90 minute set was a rocking good time with some stunning visual aspects as this night was a dress rehearsal for the following show which was being taped for a television special.

The following day I awoke and looked out the bus window to the view of an open, grassy field in Athens Georgia – this concert was actually taking place on a real farm! After a little morning chow I decided to take a jog down some of the surrounding roads of this picturesque farming community, Rhett’s song, “Take a Back Road” having some real relevance on this warm autumn day. The day evolved similarly to the previous and the ultra-professional crew did an outstanding job erecting this mega-production in less than ideal circumstances. I later learned that the stagehands on this particular tour traveled from show to show (unlike many touring situations where stagehands are local to each venue) and this creates a continuity that helps the production run smoothly. The performances on this night went off without a hitch, with all of the bands delivering outstanding performances. Luke’s show was filled with special visual effects for the filming of the television production – including a laser show, pyro, and a massive finale of fireworks to end the night.

The next day would find us in Tallahassee, Florida and I joined up with some of the guys to go work out at the fitness facilities of Florida State University. After a great workout at a great facility we were ready to get back for some lunch, but not before winding up in a “runner altercation”. The runner informed us that he needed to stop at Lowe’s to get some stage pins for the production crew. Of course they didn’t have what he was looking for and sent us to another store that didn’t have it either. An hour and a half later we caught a lucky break at a John Deere tractor store and were finally heading back to the venue with the necessary part, and some growling stomachs. Another sold out show, another night of great performances and we were off to the tour’s grand finale in Macon, Georgia.

As Luke’s buses were returning to Nashville after this final show and we were going on to play one more show with Dallas and Rhett at the Georgia Throwdown in Dallas’ hometown of Albany, Georgia (a festival that Dallas helped organize), we had another bus arriving in Macon late morning. After the bus arrived we loaded our stuff onto it and continued about our day. As Macon is home of the final resting place of Duane Allman and Berry Oakley, a couple of us took the mile and a half walk to the Rose Hill Cemetery, a place from another world where a young Allman Brothers Band once played guitars, wrote songs, and partied into the hot Georgia nights.

Later on we took the stage in front of 16,000 fans for a final, climactic performance on this epic tour. I’ve played countless big shows over my decade in Nashville, but on this particular night a special energy was present. The songs just seemed to play themselves and the crowd was singing every chorus (and many verses) at a near deafening volume. At one point I pulled out one of my in-ear monitors to really internalize the feeling of the moment. As a musician it’s almost otherworldly to hear and feel your guitar coming out of 100,000 watts or so of PA speakers, and to feel the interaction between artists, band and audience on a show at this level is truly amazing! Our band was really on and Rhett and Dallas were at the top of their game, putting on a dazzling show for what looked like a sea of humanity that stretched to the horizon.

A little while later Luke and his boys played their final show of the Farm Tour, and their epic performances received over-the-top responses after each song. When the show ended all of the artists, musicians, and crew members gathered on the stage for a group photo of the entire entourage. I was sad to see this run end, but we left for Albany with the knowledge that we made a lot of people happy over the course of this week, and we had also made some great new friends! See you next year, Farm Tour!

To view a slideshow of some pics from the tour click here.

 

Guitarist, singer, songwriter, producer and session-musician, Jack Pearson shared some unique perspective about his musical journey with a room full of Berklee alumni and others from the Nashville music community last Tuesday. The Nashville Berklee Jam, held monthly at the Fillin’ Station in Kingston Springs, saw some new faces and old friends on this special night, and Jack’s decades of experience as a world-class musician provided a rare peek behind the curtain for all those in attendance.

Jack’s musical career began in the mid 1970’s, when he played in multiple bands and logged his first recording session at age 16. In 1993 the Nashville native began his relationship with The Allman Brothers Band as a sub for Dickey Betts, eventually becoming a member of the ABB from 1997-1999 and also touring with Gregg Allman & Friends. Over the years he’s also worked with Vince Gill, Delbert McClinton, Jimmy Buffett, Earl Scruggs, Bobby “Blue” Bland, Amy Grant, Faith Hill, Gov’t Mule, Buddy DeFranco, and countless others.

Jack began his part of this night by playing some beautiful sketches of “I Can’t Get Started”, and for those who have never heard him play, his ability to transport an audience through time and space with nothing other than an unaccompanied electric guitar became quickly apparent. Following the spontaneous applause, Jack cut straight to some Q & A. One of the first questions asked was about his guitar, and I found it interesting that the deep, rich tone coming out of our backline Fender Deluxe originated from a Fender “Squire” Stratocaster, which he had recently bought for $100 at a pawn shop. Plugged into nothing other than a lone tube screamer, this drove home the point that great tone comes from within.

Learning from his oldest brother, Jack was exposed to rockabilly and blues as a teenager and explored the music of Chuck Berry, The Ventures, and Carl Perkins at a young age before eventually discovering jazz greats like, Wes Montgomery, Django Reinhardt, and Charlie Christian. Learning from friends, other musicians, and records, he slowly pieced together his musical vocabulary. He shared some thoughts on how to approach a II-V turnaround, demonstrating some different voicings and melodic approaches, underscoring the importance of putting song and melody above the technical understanding of modes and scales.

“It takes a lot of experimenting… a lot of guys come to me that get out of school and they say, “when I hear this chord I’m supposed to play this mode and scale”, and it locks them up. They can’t make any melodies because they’re told to play a mode or a scale.”

This simple, but prophetic thought resonated, and I had flashes to a time in my life when I over analyzed the music I played. Jack drove this point home with “…it comes down to the chord and the melody and where it’s going to…”

He went on to talk about the blending of styles and how he went through different periods of his life where he would be deeply immersed in a singular style for a few years – Delta blues, jazz, etc., and that after a while, all these different styles started coming together. Not afraid to take some chances musically, he demonstrated how he might go from a Howlin’ Wolf lick to a Charlie Parker lick within the same phrase, and that while some players will say this is wrong, he believes that “the main thing is to get the music out, and play with feeling.”

In response to a question about some of his best and worst gigs, Jack said that some of the worst gigs are when people don’t listen, and the music that you play with somebody is more important than the venue, or how famous somebody is.

He explained how learning all of the Allman Brothers songs as a kid helped put him in the position to sub for Dickey Betts on an early 90s Allman Brothers tour, which led to some recording with Gregg Allman and eventually to a phone call from Greg in which he was asked if he wanted to join the Allman Brothers band.

He candidly shared how this landmark gig damaged his hearing, causing an already existing case of Tinnitus to worsen, ultimately forcing him to leave the gig, perhaps sooner than he otherwise would have.

“There’s really no way to describe how loud it was on stage…Dickey Betts wasn’t in the PA…he was 135 dB side stage…”

As a fellow tinnitus sufferer I completely related to this portion of his talk and gained some new perspective as he explained that, despite wearing earplugs, extreme SPL’s (sound pressure levels) can still do damage, as the sound can affect your inner ear by entering your nose, mouth, and through your bones.

In response to a question about life lessons learned through music he answered, “Try not to take music for granted, it’s so special, and you can reach so many people…lyrics can encourage you, relate to your pain, but you can also do it with notes.” He demonstrated this by showing how the same group of notes can sound happy, or sad depending on where the emphasis is placed. He talked about the endless possibilities of how you can play even a single note, demonstrating this concept by playing a huge range of variances on a high “G” note.

After Jack’s talk concluded he played a short set with our Alumni House Band, the air becoming filled with the sounds of spontaneous applause after each inspired performance. Jack left shortly after his set, and the other alums in attendance continued jamming into the night. I, and everyone else in attendance would like to extend our appreciation and gratitude to Jack for sharing his music and journey on this special night!

Our next Nashville Berklee Jam will feature country music artist and hit-songwriter, Rhett Akins on Tuesday, September 11 at The Fillin’ Station. For more info, go to www.nashvilleberkleejam.com.



Today I want to tell you all about an exciting monthly event I have been hosting – The Nashville Berklee Jam, and its new accessibility to everyone in the Nashville music community. The beginnings of this idea came to me a few years ago when I first attended the annual Nashville Berklee Alumni Reception. On my way home that night, I remember thinking how great it was to meet so many musicians in one night who were so passionate about their musical ambitions and so hungry for knowledge. These musical comrades were a mix of Berklee alumni residing in middle Tennessee and Berklee students who came down for the annual Nashville field trip. At this reception I made connections with other like-minded alums and students who came down on the field trip, the latter peppering me with questions about my experiences in Music City. This event was a very stimulating night as the energy of three hundred musical minds meeting and conversing seemed to create an air of camaraderie and untapped potential! Then I went home and another year passed before I got this fix again.

So this past winter I decided to create a monthly event to try to emulate this musical networking hoedown on a smaller scale, and The Nashville Berklee Jam was born. Held on the first or second Tuesday of the month from 7 PM to 11 PM at The Fillin’ Station in Kingston Springs, TN, these events start out with an informal meet and greet, followed by a Nashville music industry guest speaker, and end with an open jam. So far the reception has been very positive, here’s a recap (with links to their corresponding blogs):

February – A-list session bassist, Mike Chapman gave a great talk about being a session musician, outlining key concepts in what he calls, “the essential slices of the session player pizza”. He also jammed with several alums after the talk.

March – award-winning vocal coach, producer, and hit songwriter, Judy Rodman gave an insightful talk about career paths for vocalists. She also performed a couple of songs with the house band and then critiqued and coached several vocal performances, helping vocalists make instant improvements.

April – Stevie Ray Vaughan keyboardist, Reese Wynans shared his fascinating story about being a lifelong-career musician, the life-changing moment that came on his last night with Delbert McClinton that landed him the SRV gig, and the whirlwind years that followed. After his talk, he joined us for a few inspired performances.

May – fellow alum, musician, and author of “The Nashville Number System”, Chas Williams gave an introductory class on this subject. After the class, he charted one of alum, Sarah Tollerson’s originals and performed it with Sarah and the house band with everybody reading the chart off a dry erase board.

June – drummer, producer, and clinician, Rich Redmond gave an inspiring talk on “Navigating the Nashville Music Industry” speaking candidly about his early “lean years” in Music City and different approaches to finding success here. After his talk he sat in for a few tunes and stuck around to chat with others in attendance.

For our next event, to be held on Tuesday, July 10, I will be giving a talk that continues last month’s theme – “Navigating the Nashville Music Industry – Part Two”, during which I will explore some of the concepts I write about in my book “The Nashville Musician’s Survival Guide”. And, this just in, for our event in August we are proud to announce that the guest speaker/performer will be none other than Nashville guitar ace, Jack Pearson, formerly of the Allman Brothers, Vince Gill and many others.

All of the guest speakers have given great talks, sharing their knowledge and providing inspiration, and these talks have been interactive with many great questions and comments from alums. My band, Skinny Buddha (comprised of Berklee alumni and others from the Nashville music community) provides backline and a starting point for the laid back jams which have covered everything from originals to classic rock to blues tunes to two-chord  jams. All of these events have been great friendship building and networking experiences for all involved, as well as educational. So far, the attendance has been mostly comprised of Berklee alumni, but as there seems to be a growing interest from others in Nashville, we are now officially making this event open to the Public. Nashville is a diverse and complex music community in which a Berklee alumni community also resides, and it is my goal to help these two worlds intersect and meld together.

So come on out to our next “Nashville Berklee Jam” On Tuesday, July 10. I hope to see you there!

P.S. if you have any comments, thoughts, or questions, please feel free to e-mail me at eric@ericnormand.com.

Even though the majority of the people who come to Nashville for CMA week are country music fans, you didn’t have to be one to enjoy the BMI songwriter showcase-tailgate party yesterday at LP Field. This unique event was as much a foot stompin’ rock concert as it was country music show, and the crowd of 3000 plus concertgoers received a rare treat on this warm, sunny afternoon. 2011 EMI songwriter of the year, Rhett Akins, and 2011 BMI songwriter of the year, Dallas Davidson, also known as the Peach Pickers, have written some of the biggest chart-toppers in recent country music history, and collectively have more hits songs currently on the radio than any of the major artists they write for.

As professional songwriters, they sit in a room with their acoustic guitars daily, writing hundreds of songs a year to come up with a handful of radio-bound gems. These songwriting sessions, and the demo recording process that follows, are quite often the first and last times they get to perform this music. So this rare occasion to play the hits they wrote in front of a large audience was as much, if not even more of a treat to the Peach Pickers as it was to anybody in attendance.

The hour-long show was off and running with the number one hit cut by Blake Shelton, “All About Tonight”, a fitting start for this musical adventure. Rhett and Dallas took turns singing verses and choruses as we moved through what was essentially a “greatest hits” of modern country radio music, including the six number ones they’ve written in recent years. The crowd sang along throughout the show as we put our own twist on songs like Honeybee, Take a Back Road, Gimme That Girl, Put a Girl in It, Honky-Tonk Badonkadonk, This Ole’ Boy, and several others.

Near the end of the show, Rhett unexpectedly pulled out a couple of surprises, performing his own hits “That Ain’t My Truck”, and the showstopper, “Kiss My Country Ass”. At a few different points throughout the show, Rhett gave credit to the band which was comprised of Nick Forchione on drums, Mike Chapman on bass, Scott Tweten on guitar, and me on guitar and harmony vocals, the excited crowd responding with cheers of approval every time. We concluded this blockbuster set with the fitting “I Don’t Want This Night to End” a number one song which was cut by Luke Bryan and had just won video of the year the night before.

The truth is that none of us wanted this night to end, it was a special moment and the unique nature of this show will make it one of the more memorable things I have been a part of in my 10+ years working in the Nashville music industry. But the good news is that we will be taking this show on the road a little later on in the summer, performing at Michael Waddell’s annual Bone Collector fan club party on August 17 in Montgomery, Alabama. I want to send out a special thank you to all the fans that came out for this show, and everybody who put in a lot of hard work behind the scenes to make this event the huge success it was. Till next time, “it’s all about tonight”!

Click here to view some photos from the show (courtesy Kelly Normand)

For more in-depth perspective on the behind the scenes of the Nashville music industry, please check out my book “The Nashville Musician’s Survival Guide”, which features an in-depth interview with Rhett as well as many others Nashville insiders.

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