Store
Subscribe
Next week I’m conducting one more interview for my book project ‘The Nashville Musician’s Survival Guide’. Upon a recent review of the book’s manuscript I realized I haven’t thoroughly addressed the role that record labels play in the Nashville music industry. So this has prompted me to set up an interview with one of my colleagues at MCA/Universal Group. I’ve got a full hour to discuss the current state of the ‘record industry’ and would like your input.
I have a few questions I already plan on asking;
- In regards to signing new artists and acts, what are record companies looking for?
- Are solo artists more attractive to the label than bands?
- How important is it for a prospective artist or band to have a following prior to signing with a record label?
- How does an obscure startup artist in Nashville gain the attention of the labels in a community that is so oversaturated with talent?
- Do you think FM radio has any future?
These are the first questions that come to my mind, but as I’m not interested in pursuing a record deal I may not be as tuned in to this world as someone who is. I want to know what you want to know. Pretend for a minute that you have the ear of someone at MCA for five minutes. What three questions would you ask? And please, no smart aleck questions like “Will you come see my band next Wednesday at the Cadillac Ranch?” or “Can I give you one of my CDs?”
If anyone out there can present me with some intriguing questions, I’ll include them in my interview next week and post the responses.
Thanks for participating!
In my blog yesterday I asked for your questions about Nashville, and received several good ones in the comments section and on my Facebook page. So I decided to put them all together with my answers in today’s blog. Here’s what I know about what y’all wanted to know.
Who do I need to meet and where to hang out to get exposure as a musician?
This is one of the biggest questions people ask. There is no short easy answer either. That question and the answers to it are essentially what my book project is all about. Here are the short answers:
“Who do I need to meet to gain exposure as a musician?”
Everyone in the music community that you possibly can! With each musician or music entrepreneur you meet comes a whole new set of possibilities. You never know where each new road might lead. Keep in mind that the identity of many musicians and industry professionals won’t always be obvious either. You could be standing in line at the supermarket next to a record producer and not even know it. Somebody that looks like a homeless person in a bar could be a hit songwriter. And of course, just meeting these people is only a first step. Most people that become successful in this business do so by slowly nurturing relationships over a long period of time.
“Where do you need to hang out to gain exposure as a musician?”
In Nashville, the face-to-face meeting of musicians in nightclubs and music venues around the city still works best. You can’t go wrong by making the rounds at the clubs on Broadway, Music Row, the Fiddle and Steel, the Bluebird Café and the Commodore Lounge for songwriters, etc.
In this day and age a lot can be accomplished via the Internet as well. I have made some amazing contacts for my book project just by sending e-mails to industry people I found on websites or Google searches. With this approach I have had correspondence with Derek Sivers (founder of CD baby), a music business professor at the University of Miami, etc. The Internet can enhance your visibility as a musician or performer but should not replace face-to-face encounters in public.
Where are the Nice Southern Gentlemen?
I’m not sure what you’re looking for exactly. But I would say that most men that live in the South are somewhat ‘gentlemanlike’ (you know that whole Southern hospitality thing). It even wears off on some of us northern transplants eventually!
I’m wondering if it would be a good place to put some of my uncle’s shows. They’re all cabaret style shows. Most music based.
Nashville might be a good place for that kind of show, but then again it might not be. It all depends on whether or not he has a draw here. There are many decent music venues in Nashville, so if he has built a big enough fan base, via touring and/or the Internet, he might do okay. But if he’s not known in this region he will have a hard time drawing a crowd, and the local Nashville venues won’t pay much to an unknown act. He might want to consider trying Branson, Missouri, as that city is more known for these types of shows. Of course, they will expect him to draw as well.
Favorite Restaurant?
Generally speaking, I make it a point to never eat in restaurants, as restaurant food is generally unhealthy. But there are plenty of popular restaurants here for those who do enjoy them. This 2009 article from the Nashville scene ‘Best of Nashville 2009: Food and Drink’ outlines some of the city’s most popular places.
Personally, I would recommend buying some good healthy ingredients at Whole Foods (either at Green Hills, or in Franklin), and cooking a great meal at home. You can find some great recipes on a site called Do It the Hard Way.
What songs do you need to know if you want to jam at Fiddle and Steel?
To be prepared to sit in at the Fiddle and Steel, or any other similar bar in Nashville for that matter, knowing what I call ‘The Nashville 100’ is essential. The Nashville 100 is a list I have comprised of what I have found to be the most commonly covered standards played in Nashville. The list is posted on the Survival Guide site, follow this link to view it http://nashvillemusicianssurvivalmanual.com/list.html. While these aren’t the only songs that might be played, knowing these songs will give you a lot of common ground with most players in town.
Best places to live? I hear a lot about east Nashville, so that must mean its over-crowded with wanna-be hipsters. Any other cool neighborhoods off the radar and reasonably priced?
The neighborhoods in east Nashville can vary greatly. There are some decent areas and some rough spots as well, but apartment rentals in that area are generally affordable. The same thing could be said about many parts of the city. Reasonably priced apartments ($600 – $750 for a single bedroom) can be found in Belmont, Bellevue, Donelson, Gallatin, and many other outlying communities.
The desirability of an area could also be determined by whether or not you will have children living with you (ie quality of school systems, crime rates, etc.), and if you will be commuting in and out of the city during daytime hours (East and North of the city generally have the worst traffic backups).
What kind of gear should a guitar player have for studio gigs vs touring gigs?
Many of the successful Nashville based session guitarists have rigs consisting of multiple guitars; Teles, Strats, Gibsons, PRS etc., multiple heads; Class A style head (Matchless, Dr. Z, etc.), Marshall style head, and maybe a Fender style head, and a refrigerator rack full of effects with some type of pedal board set up as well. This kind of setup would be more typical for a full time A list session player. There are plenty of players who work in the studio on much simpler rigs but still have the ability to deliver a wide range of tones. Of course there are some ‘niche’ studio players that only have one basic sound and get calls to do that one thing they do best.
As far as touring rigs go it depends on the gig. But for most country/pop/rock gigs, a Tele style guitar, Class A combo, and a pedal board with the essentials (a clean boost or compressor, overdrive, delay, and tuner) will suffice (amp and pedals in Anvil style cases). A backup guitar is always a good idea too.
How are you liking it? Bartlett St. to “oprayland”
I’m loving it! Bartlett Street in Kingston New Hampshire was a great place to grow up, but Nashville has definitely become the home of my second life. There was a bit of culture shock over the first couple of years, but I am now well adjusted. I still do miss a lot about New England – friends, family, having the ocean in my backyard, autumn foliage, summers where it’s not 100° every day for four months. But the experiences I’ve had, the people I’ve met, the places I’ve been, the skills I’ve gained, I wouldn’t trade it for the world!
Thanks again everybody for your participation in my informal survey, it definitely gave me a lot of perspective. Many of these questions are answered in much greater detail in my book project which is still in the works, but some of them are bringing up points I wasn’t already thinking of. Ultimately, some of these new points will also be addressed in the book.
For those of you that haven’t yet fully explored this site, you will find that some of these questions are addressed in more detail within it. I’m thrilled with the response I got to my query and urge you to ask more questions if you have them, preferably in the comments section of these blogs. Thanks again and happy reading!
Nashville is a destination for people from all over the world, and those considering relocation to Music City often post questions on the Nashville craigslist and other message boards about what it’s like to live and work here. While my website and soon to be completed book ‘The Nashville Musician’s Survival Guide’ serve to answer these kinds of questions, your input is badly needed.
In the spirit of providing the information that you are looking for the most, I would like to conduct a kind of informal survey.
I want to know what you want to know about Nashville. What you want to know about living here, working here, becoming involved in the music community, the climate, the culture – you name it.
If I know the answer, I’ll post my thoughts and feedback. If I don’t know the answer, I’ll research it and post my results.
In the true spirit of perpetuating a sense of community in a music business that often lacks it, I would like to keep this discussion public. So I urge you to post your questions as comments here on this blog rather than sending me e-mails.
Your questions and thoughts will help me to provide the most accurate information possible and will help many other musicians in the process. Thanks for participating!
It’s about 1:00 AM and were traveling east on Interstate 40 on our leased Prevost XLII tour bus, just a little bit east of Knoxville, Tennessee on our way to Manteo, North Carolina. I’m getting kind of sleepy so I say goodnight to our bus driver, Steve and the rest of the guys and crawl into my bunk. After a while I am lulled to sleep by the soft cushy ride and steady drone of the diesel 
engine. Barring the occasional pothole, the sensation of this ride from the interior of my bunk is almost boat-like – more like floating down the highway. I fall into a deep sleep and awaken some hours later, unsure of whether the bus is still in motion or parked and idling, as the diesel moan is unwavering at this point. When the pitch of the engine raises slightly a few minutes later I realize we are still moving, although you would never know it because the ride is so smooth. I fall back to sleep and wake up several hours later, again unsure of whether or not the bus is still in motion. Upon walking into the front lounge I now realize that we are parked at a rest stop. I never even felt the bus stop.
A few minutes later Steve returns to the bus after topping off the tank. “Good morning Eric!” he says in a cheerful tone despite the fact that he was fairly tired from 8 plus hours of driving. I greet him with the one question he is asked the most “Are we almost there yet?” “About an hour out” he announces. With that I return to my bunk for some more sleep. After dozing off for a bit I awake, again unknowing whether or not the bus is stopped or in motion. This time when I walk to the front lounge I know we are at the hotel as Steve has checked into the hotel rooms and left the extra room keys and a note on the table. A short while later he returns and we taxi the bus 
over to the venue for load-in.
“The generator has a bad voltage regulator.” he notifies me “I’ll need to get a part to fix it or we won’t be able to use it today.” I set him up with a runner and he’s off to the auto parts store. A little while later we’re loading in and he returns with the new part and begins working on the bus on this sweltering 95° day. I know he must be exhausted by now as he’s just finished a long drive and now into mechanic duties, but you’d never know it as he continually projects a positive attitude. A little while later and the ‘genie’ is fixed, he empties the trash, does a quick vacuum of the front lounge, and is finally off to the hotel for sleep. As a tour manager, it is my duty to take care of the bus driver – to make sure he has whatever he needs – be it a ride, a meal, a quiet hotel room, etc. Even though he works like a machine, he is still human and gets tired like the rest of us.
While this story doesn’t contain the apparent drama of some of the more obvious ‘hell ride’ stories regarding bus travel, perhaps what is most interesting is what doesn’t happen. We don’t get tossed around like concrete in a cement mixer. We don’t get scared to death because we hear the rumble strip more often than we don’t. We’re not made to feel uncomfortable because the driver is socially inept. We don’t have to worry about not getting a good night sleep because we will. We don’t have to worry about any of these things because our driver is a consummate professional and a great guy.
The Nashville Musician’s Survival Guide contains several chapters pertaining to bus travel – including a chapter about bus drivers, and an extensive interview with one of the best in the business, a driver we are extremely fortunate to work with, Steve P. (Steve is such a great driver, that I am omitting his last name for the time being, in fear of him being stolen by another tour) The following excerpts were taken from that interview.
Steve P has been a professional tour bus driver since 1989 and has logged hundreds of thousands of miles driving some of the biggest names in rock, pop, and country to concert destinations throughout the US and Canada. Included in this list of touring artists and bands are: Hank Williams Jr., Rascal Flatts, Faith Hill, Rod Stewart, Dave Matthews, Jeff Beck, Creed, The Other Ones, Jimmy Buffett, and many more.
A native of Bowling Green, Kentucky, Steve is retired from full-time driving, now working as an ASE certified mechanic at the Nashville based Prevost bus shop as a team leader/shift supervisor. He still enjoys driving part time, going out on weekend runs regularly.
{Eric Normand} In the world of commercial driving many drivers including those who drive semis, delivery trucks, Greyhound buses, city buses, aspire to drive entertainment coaches. Why does everyone want to drive an entertainer coach?
{Steve P} I think they all think it’s a glamorous position to be out there on the road with some top name touring act, the draw of the prestige. It’s just the simple fact of driving a very nice entertainer bus that’s polished up and shiny. It just kind of draws them in.
{EN} What is different about how you approach driving an entertainer coach compared to these other types of commercial driving?
{SP} Well I’ve never driven a truck, but to drive a bus you just have to be smooth. Even though you’re sitting in front, you have to put your head in the back, to where the passengers are riding, and every move you make effects what’s going on back there. You can’t be hard on the brakes, rough on the in and out of parking lots. You can’t make sudden and drastic moves unless absolutely necessary.
{EN} Many of these other commercial drivers that aspire to drive entertainer coaches think they are qualified simply because they drive a large, heavy vehicle. In what ways are they not prepared?
{SP} Just sitting in the driver’s seat and driving a bus isn’t all of it. You have to be able to get along with the clients. Sometimes you’re a maid, sometimes you’re a babysitter, sometimes you’re a plumber, an electrician. Driving’s the easy part.
{EN} It’s no secret in the touring industry that good bus drivers are not only in demand, they are well paid. What is an average yearly income for a bus driver working on a busy tour?
{SP} You could easily make $100,000 a year. You could make as much as you want to be gone basically. If you don’t mind being gone year-round, you’re a single guy, no kids, and don’t mind being on the road, you can easily make 100 grand or more.
{EN} What do you love about being a bus driver?
{SP} Just the travel and the experience. To go all over the United States and Canada, I don’t think I would have gotten that opportunity with any other career that I would have chosen. And, meet some interesting people on the way.
{EN} What is one of the things you like least about being a bus driver?
{SP} It sounds contradictory but, being gone all the time. Yes, I enjoyed it, but when you’re on the road for six months, it gets old, especially after doing it for years and years. When you’ve been to the same town, and the same venues, and the same hotels again and again and again, it’s kind of like Groundhog Day.
As Steve mentioned, there is much more to this job than simply driving. While safety and delivering a smooth ride is of the utmost importance, keeping the bus relatively clean, keeping the fuel and water tanks full, addressing mechanical problems, even checking into hotel rooms, are common duties for tour bus driver. And of course, getting along with the clients and contributing to an overall “good vibe” is key. More from Steve later…
Whether you are an obscure musician trying to get your music heard, a first-time author putting forth a new book, or an independent filmmaker introducing your first film, you all share something in common; a desire to introduce your art to a world that has yet to learn of it. How do you create an awareness of your project? These are tough times and the aforementioned endeavors are not easy ones. The list doesn’t stop there either. Photographers, artists, songwriters, and others are in the same boat.
The new global economy and a variety of other factors has created an extremely competitive dog eat dog world when it comes to business, and this means we all might have to take some alternative approaches to getting the word out. Without the proper publicity and promotion, no one will know about your great project, products or services. Traditional advertising is too expensive for most, and not necessarily that effective anymore. There is no right or wrong approach, but many believe that social media combined with Internet marketing are essential to most startup creative businesses at this point in time. If you’re ready to take the plunge, here’s how you can dive in.
- Build your social pool: Interact regularly on Facebook to slowly build a group of friends, fans, and followers on the Internet. With hundreds of millions of users, it shouldn’t be hard to find a couple hundred that are interested in you. Over time this can grow into thousands. Twittering can be productive as well.
- Start blogging: At this point in time, blogging is a powerful tool and can be used to promote literally any business. Create your own blog and write about your areas of expertise. The information you put forth should not only be directly or indirectly related to your products and services, it should also be useful to your targeted audience.
- Build a website: While a .com domain is optimum and will help to give your business a legitimate “face”, not everyone can afford one initially. There’s nothing wrong with starting out with a free WordPress (or similar) site. This will allow you to begin building your brand. Your blog should be built into this site or linked to it. This website/blog will serve as a central hub to all your Internet activity, with links to Facebook, Twitter, etc.
- Guest Blogging: It can take a while to create heavy traffic on your site. Blogging as a guest on a higher traffic site can help build your readership and drive more traffic to your site.
- Online Discussions: Find message boards with themes that relate to your project and interact with group discussions. Offer advice and perspective where pertinent and provide links to articles on your site.
There is a recent article regarding working in the new social media paradigm that offers some useful tip’s that I highly recommend reading – Top Seven Reasons Why Artists Strongly Resist Social Media by Ariel Hyatt.
The online social interaction approach to publicity is no secret, but it is still a new concept to many. Over time, if done correctly, you will build a “readership” that is genuinely interested in what you have to say, so always strive to provide useful information. By building a large group of readers, or “friends”, fans, and followers, you are connecting with an audience that will potentially come to your shows, buy your book, watch your film, and enjoy your art.
Is this easy to accomplish? No. Does this take time and effort? Absolutely, but then again so does any career. Without the proper promotion, nobody will ever hear about your project. If you think you have something good to offer the world, put it out there. Sometimes the best way to learn how to swim is to just dive in to the pool. You might sink and then again you might not, but you’ll never know if you don’t try.
Are you ready to take the plunge yet?
For those of you who following my progress on this project, here is a status report.
Writing a book is quite a process, a process I knew nothing about when I embarked on this journey nearly 18 months ago, but one that I am fast learning about. A couple of months ago I purchased the book “Dan Poynter’s Self-Publishing Manual” and it has turned out to be a godsend. I learned that in this day and age, a niche book, such as mine, stands a greater chance of success with self-publishing as opposed to traditional publishing routes. That recent discovery has prompted Kelly and I to launch our own publishing company, Just Ducky Publishing.
I’ve also learned that editing and interior book designing can be quite expensive, so we are taking on these tasks as well. Kelly is an outstanding Web designer and has extensive abilities with computer-based graphic design. We already own a program commonly used for book design – Adobe’s Indesign, so now it just comes down to the learning curve regarding that software.
I recently conducted an in-depth interview about songwriting with one of the best in the business, my friend (and boss) Rhett Akins. This eye-opener will be included in the book.
One of the things recommended in the self-pub manual is peer reviews of chapters and content, as this not only serves as a fact checking mission, it also helps promote the book. For this I am enlisting the help of a wide range of experts and professionals. Included in this list so far is; Rich Eckhardt – lead guitarist for Toby Keith, Dan Kimpel – instructor at the Musicians Institute in California, James Wood – BMI, Kevin Neal – Buddy Lee Booking Agency, Serona Selton – University of Miami, and Brenda Coladay – The Grand Ole’ Opry, amongst many others.
This process is a bit time consuming but well worth it. The feedback I have received so far has allowed me to further tweak some of my writings, and I am grateful for the participation of these highly respected peers.
Not unlike everything in business and life, completing this book is taking longer than I initially projected. And with that I am now aiming to go to print in January. As much as I would like to have this completed for my original planned release date of September, at this point I feel it is imperative to get it right and not be hasty with a premature release.
So while I continue marching forward with this project I will continue to post articles regularly about music and music business topics on the Survival Guide blog. I recently added the much requested “Nashville 100” song list to the website and will try to add some more tidbits in the coming months as well.
Thanks again for your continued support and readership.
Peace
Eric
I read an interesting message board post the other day in which this question was raised. The post was written by a musician who had just opened for Grand Funk Railroad. His account tells of an exciting day and show for his local band (and the 4000+ in attendance). They were treated well by the event staff, had their own backstage area, and performed to a packed house through state-of-the-art production. They were even able to bring their families to share in this experience.
The only negative was his perception of the day’s headliner. While giving GFR credit for having exceptional musicianship and putting on a “killer show”, he went on to say that they were “tremendous jerks”. This was apparently based on the fact that the band was nowhere to be found throughout the day despite an interest from some fans for autographs, and a desire for the musicians in the opening band to meet them. The fact that they were not hanging around backstage all day was interpreted to mean “GFR wanted nothing to do with the unwashed masses”. He went on to comment that there was a cooler backstage marked “Grand Funk Only” and that he opened it up only to find that “there was nothing in there but fruit juice anyway.”
Lastly he mentioned that he met a man with his son in the parking lot and that the young boy wanted his sticks signed by Grand Funk’s drummer. So during Grand Funk’s set this local musician takes the young boys sticks to a security guard requesting the autograph. Apparently the security guard declined, prompting the comment in this fellow’s post “How do you behave like that?”
This brings up some common false perceptions that many people have about national level touring acts and high profile artists.
First of all, touring is hard work. Despite what might be portrayed on some VH1 episode of behind the music, the life of a touring artist or band is not all that glamorous. When I went to Grand Funk’s website I noticed this particular show was a one-off, with no dates preceding or following it by a week. Likely, this appearance in Webster MA was a fly date for the band and crew. For a band like Grand Funk performing a show of this nature, they probably flew in the day of the show. They might have gotten up as early as 5 or 6 AM to drive to an airport, spent 8 to 10 hours trekking suitcases and guitars through airports, onto planes, through more airports and planes, eventually winding on a van ride to a hotel somewhere near the venue. They might have appeared at the venue for a mid-afternoon sound check and then returned to the hotel for dinner and a shower before the show. By the time they hit the stage for their performance at eight or nine at night they might have been up for 12 to 14 hours. Regardless of their daily activities and methods of transportation, it sounded like the concert was their primary focus as they supposedly put on a “killer show”.
According to Grand Funk’s website, one run of shows earlier in the summer brought them from back-to-back concerts in California, to Michigan, back to California, to Montana, Oregon, and then Washington, all in less than 10 days. Judging by the routing, these were undoubtedly fly dates with some long van rides likely in the mix. Just one fly date can be exhausting, let alone eight in a row. Other touring scenarios put acts like Grand Funk and others on a tour bus as a means of travel. While a half million dollar Prevost XLII might seem plush upon first examination, it is still, just a bus. And this means they are sleeping in a bunk about the size of a coffin while rolling down the highway at 75 mph. Sometimes the location of concert dates requires as much as 500 to 1000 miles of bus travel between shows (8 to 16 hours of driving time). I don’t care how nice the bus is, traveling thousands of miles in a week is exhausting.
This is all part of the job of a touring band, artist, or musician, and most take it in stride. While the musical performance might be the high point of the day, the long hours of travel, isolation from family and friends, and constantly being around other people causes many performers to cherish the occasional privacy they may have on the road.
So just because you didn’t “see them” doesn’t mean they weren’t there at some point before the show. Or maybe travel arrangements didn’t even get them on site until minutes before the show. Maybe they were on site well before showtime and hanging in some dressing room, tired from traveling and saving their strength to put on a “killer show”. Maybe the cooler was labeled “Grand Funk Only” because they only drink fruit juice, and this was their only beverage for the night. Many artists are required by event buyers to put on a “Meet and Greet” in which case they might have to meet, be photographed with, and sign autographs with as many as 50 people or more, likely all of whom are complete strangers. These Meet and Greets are not typically optional, and if an artist is tired or even ill they must put on a happy face and go out to shake hands with this roomful of strangers.
It would be no different than if you were standing in line at the bank on your lunch break and a complete stranger started talking to you and demanding your undivided attention. You might talk to him because you’re a nice person, but you might have actually preferred to be left alone, to enjoy your own privacy.
High profile bands, musicians, and artists are just people. Touring on a national level is just a job for these folks, and a hard job at that. All the public sees at a concert is the finished product, a concert hall prepped for hours before the doors are even opened. The version of their favorite band or artist they see is the “showbiz” face all artists are required to wear. But the reality is that by the time that performer hits the stage they have likely had a hectic and busy day. They will likely leave that concert venue after the show only to do it all over again the next day. On the one day out of the year that you saw them in concert, they might be having a great day, or, they might be tired, sick, or having a not so great day. They might be missing their kids, experiencing marital problems, or even going through financial hardships. They are just people that happened to choose music as a profession – real people that experience real human emotions, have lives away from their job, and go through all of the same kinds of problems that life throws at the rest of us. The only difference is their profession doesn’t allow for sick days.
So, what do bands and artists owe the public and their fans? The answer is quite simple – a great show. Nothing less, and nothing more.
So you just moved to Nashville, you’re a good solid player with a good attitude and excited to begin working. You don’t care about being a superstar, you just want to play music with others but you are quickly learning that this can be hard to do. You are having a hard time getting off the ground. What do you have to do to get started in this town?
Regardless of your talent level, the truth is simply that talent alone isn’t going to get you work. Nashville, like any major music Metropolis, attracts talented people by the masses. They literally flock to this place in droves. This creates a supply and demand problem that works against the musicians. Knowing and understanding this is crucial. Ultimately, the only way in is by slowly nurturing relationships that will lead to opportunities. The best place to build these relationships is in the nightclubs around town. There is no shortcut to this, it’s going to take some time so be patient.
A newcomer to Nashville recently told me his story. He moved to Nashville about a year ago with the goal of becoming a part of the country music scene here. He has been frequenting the clubs downtown with the intention of sitting in and getting to know some of the players. Even though he’s familiar with most of the standards that are being played, he’s having a hard time getting past the idea of hustling to sit in. He said that he views his reasons for networking as self-serving, and this prevents him from talking to musicians because he feels self-conscious about it – like he’s using them. The end result is that he just walks around watching bands, never talks to anybody, and then goes home.
I, as well as many others, can relate. When I first moved to Nashville I was in a similar situation. How does one introduce them self to all these total strangers and maneuver his or her way into sitting in without coming off to self-serving?
One thing that worked for me was seeking out groups of players and artists that I related to musically. This makes it much easier to form real relationships that can evolve over time. Try to find a group of players, or singer that you really connect with. Maybe you really dig their song list, or are inspired by the performances of one or more of the players in the band. If you can feel a real connection through the music, it should be easy to engage in some genuine conversations – the music is your common ground. Find out when they’re playing again and become a regular. Over time they’ll gradually get to know you and sitting in will be part of a natural progression. Maybe try to cultivate a handful of different situations like this. Also, try to find these kinds of inspiring groups that are playing either earlier shifts and/or at the less popular bars. Those situations will be more laid back and might make it more likely for them to take breaks. And that combined with a smaller crowd in general will make it easier to engage in conversation.
The key to gigging in Nashville is relationships. It’s hard to force friendships and relationships to happen, they need to naturally evolve. You need to regularly put yourself in different kinds of situations where this can happen. It just takes time, persistence, and patience. Most importantly, be a good person. Of course being proficient on your axe will help to.
There is no guarantee that this approach will allow you to achieve the kind of success you envision. But for that matter, there are no guarantees in the music business, or life in general. So just suck it up, be in it for the long haul, and get out there and start pounding the pavement. Be friendly and outgoing and put your best foot forward. Talk to people. Take an interest in their careers and lives. Try to find some common ground and build relationships with players that you relate to. If you have already tried this and haven’t yielded much results, try harder.
That’s what it takes to get started in Nashville.
So you’re thinking about moving to Nashville. You’ve heard there’s a big music industry centered here and you want to work in it. You’re ready to relocate for the right opportunity and just posted a craigslist ad to notify the Nashville music community about your availability. What kind of opportunities exist here for you?
If you’re not already living here, then the answer is none. That doesn’t mean there aren’t any opportunities here for you, just that you need to live here if you want to be in the game. The most important thing to understand about the Nashville music industry is that it is very much community oriented. Most of the people earning a living from music in Nashville have been here for years, and many of these Nashville veterans have a long list of friends that are also working in the music business. When a tour needs to hire a new player, most band leaders want to hire someone they are familiar with and will start going down their list. They want to not only know that they are hiring a competent player, but one who is easy to get along with, someone that will fit into their touring “family”. In more cases than not, that player will either be someone they know personally, or who was referred by someone they know.
The same is true of the recording community as well. You’ve got to be proficient on your instrument, but you’ve also got to be someone that’s professional, easy to get along with and has already established these prerequisites. In most cases the session leader will hire others who are already established in the recording community and a part of that family.
For newcomers, this is the world you are entering and you can’t expect people to hire you before you’ve established this kind of reputation personally. Simply posting an ad from out-of-state with an audio link of your playing and your credentials doesn’t establish friendships and relationships. You need to be here. And you need to be here for a while (think in terms of years, not months) to establish the kind of relationships that might get you hired on a tour or recording session. You must invest yourself in the community, be a good person and work hard over a long period of time to establish your reputation. This is likely the case in any music community but holds especially true in Nashville where the supply far outweighs the demand.
The Internet can do a lot, and of course there are exceptions to every rule. I have met people online, be it message boards, craigslist, what have you, and some of these virtual connections have even led to real friendships and relationships. But in most of these cases, at least for me, any real friendship that might have started on the Internet only fully materialized after meeting the other party in the flesh, so to speak, or at least through telephone conversations.
Another way to look at it would be to compare it to becoming an actor in Hollywood. They’ve already got plenty of great actors that are out of work living right in Hollywood. Are they going to hire a stranger from an Internet ad that lives 2000 miles away? Probably not. They’re more than likely going to hire somebody that is already a part of that community first.
If you relocate to any city and invest yourself in the community, you will inevitably have many relationships and connections after 5, 10, 15 years or more. Nashville is no different. Shortcuts are simply not available for most of us.
So maybe a craigslist ad, or other Internet ad might work for some to make an initial introduction, or even to begin establishing some relationships. But if you truly want to be in the game, you should at least be present at the game.
The Boston Globe recently published an article titled “Pay to Play – strict enforcement of copyright’s jeopardizing live music in small venues”. The piece revealed how small music venues and coffee shops across New England have recently been targeted by PRO’s (Performance Rights Organizations) regarding the payment of licensing fees. Many of these venues, ranging from library cafés to coffee houses and eateries in strip malls, feature local performers playing music that varies from originals to covers, often playing for tips.
Any venue in which music is publicly performed is required by copyright law to purchase a performance license. Licensing fees also apply to recorded music as well. In the United States there are three PRO’s; ASCAP, BMI, and SESAC who collect these fees and distribute them to the songwriters. For any given venue, the licensing fee is determined by its size and seating capacity, the number of weekly performances, and its sales revenue among other factors. $300 yearly is a rough average for a small coffeehouse, essentially a dollar a day.
The debate has been long-lived regarding why it is necessary for a small venue that features mainly original music to pay a licensing fee, as they are not benefiting from the music of big-time songwriters. Or why should a venue that only has cover bands have to pay a fee, as obviously there’s no way of keeping track of all the different songs that are played over the course of a year making it impossible for all of those songwriters to be compensated. (It is noteworthy to mention that only venues are charged these fees, not performers).
Many businesses use music to enhance their operations, and the flipside of this argument is that these fees are simply the cost of doing business. Whether a coffee shop has original or cover performers, either way, they are having live music at their venue because it helps increase their business. While songwriters are not paid every time a local band covers their songs in some small town bar, the bar and the songwriters do benefit from the performance of that song. The bar benefits because the performance of popular music is a part of their business, if it wasn’t, they wouldn’t have it. The songwriters benefit because this live performance is essentially free advertising and inevitably must contribute to its popularity and increased overall sales.
Another way to look at this would be that it is no different than paying for a liquor license. If you want to serve beer, you’re paying a fee for the right to serve beer. While it might seem strange that the PRO’s collect fees for the performance of songs written by their members and yet these songwriters don’t receive any payment for these specific performances, the PRO’s do collect and disperse fees for all the countable plays of a given song. This wouldn’t happen for the songwriters if these organizations did not exist.
But society wouldn’t benefit from live music on a local level if there were no musical performers to play these songs. What entity represents this part of the equation.
Nightclubs, restaurants, concert halls, supermarkets – these businesses are all enhanced by the performance of music, be it recorded or performed live. If their business is enhanced by music, paying a fee for the right to do so only seems logical (assuming that the songwriters of the world continue to be paid for their work). So the business owners profits from having music or they wouldn’t be in business. The songwriters profit from writing songs or they wouldn’t be songwriters. But where does the performer fit into all this? It is a commonly known fact that most musical performers are greatly under paid for their services. Most musicians that earn a good living from their craft are either touring musicians, or part of a small, elite group of professional recording musicians, most likely in one of our three major music production cities. Overall, this is a very small percentage of those involved in music performance. Much of the live music that most people ever hear is performed by local bands and coffeehouse performers and the pay scale for most in that world is typically low.
Who will ever represent a performing musicians right for fair compensation for his or her work? 20 or 30 years ago $100 per night per player was considered good pay. In 2010, $100 per night is still considered good pay, yet inflation and cost of living increases essentially deem this as an across-the-board pay cut. Should we reevaluate our current system of PRO’s to help compensate the performers of the world? Should musicians unions revamp their approach to help this problem? Is a new type of organization needed? Music is, and has always been, an important part of our society, and the development of music as a cultural art has been greatly undervalued in recent years. If the value of musicians, and the pay that goes with that, continues to decline, who will even be able to afford to be a musician in the future?
Who will represent the musicians?