Store
Subscribe
This is another question I was asked in an interview by Wendy Willis for her upcoming book ‘Making It In Nashville‘. The question made me think of a few different scenarios regarding how auditions are conducted in the Nashville music industry. The following exemplifies two of the most common types of auditions.
The Gretchen Wilson Cattle Call
By 2004 I had already been in Nashville for a couple of years when Gretchen Wilson’s ‘Redneck Woman’ hit the airwaves, launching her into immediate super stardom. A few weeks after this song debuted on the radio, I heard through the grapevine that she was holding auditions to find an acoustic guitar player for her touring band. By the time I heard about these auditions, the rest of this band had already been assembled. By making a few phone calls I was able to track down a contact within her camp. During a very brief phone conversation he gave me the names of two songs to learn, ‘Redneck Woman’ and ‘When I Think about Cheatin’, and a timeslot to audition at the Sound Check rehearsal facility. I learned the songs and showed up to Sound Check about a half hour early on the day of my audition. As the auditions were running late, I picked a spot in the hallway outside of the rehearsal room amidst a sea of other hungry guitarists, all with their acoustics in hand, many wearing what was obviously their best stage clothes.
The high point of this day for me was not actually my audition, but listening to the band Journey rehearsing in one of the other rooms down the hall. They sounded magnificent and were truly inspiring! I even got to meet Neal Schon when they took a break. Standing outside their practice room door and listening to them play helped me to take my mind off of the nerve-racking moment that still awaited me. But this brief detour into my rock ‘n roll dreams of yesteryear ended when my name was finally called. I entered the cavernous room, which I believe was the biggest room at the facility, and the intimidating scene quickly came into focus. A large stage filled with gear and musicians and fronted by a substantial PA system was staring me in the face from the opposite end of the room. I was greeted near the doorway by Gretchen’s manager who chatted with me briefly, asking a few questions about my experience. I headed to the stage where the musicians that comprised her nearly complete touring band, none of whom I knew, patiently waited. After plugging in and getting a quick monitor level, Gretchen entered the room and sat on a stool about 30 feet in front of the stage.
So there I was, standing on the stage surrounded by strangers, and performing for an audience of country music’s newest superstar and her management. The band counted off ‘Redneck Woman’ and I began strummin’ away. While sitting on the stool, she belted out the song as if she were an arena filled to capacity, watching my every move. The song ended to a stone cold silence which was quickly interrupted by somebody yelling out ‘When I Think about Cheatin’, which was immediately counted off. That song ended, seemingly as soon as it started, and my audition was over. A couple of the players said “Good job” and her manager said “Thanks , we’ll let you know something by the end of the week.”
Fearing that I didn’t make the grade, I left the rehearsal hall and drove home not having a clue about how I was perceived. They did call me a few days later to notify me that I was not chosen. I remember hearing later that the player they chose for the spot had already been chosen before that day of auditions. Perhaps they were trying to see if there were any other options, looking for a backup, or appeasing the management. All in all, it was a fairly miserable and stressful experience, but it was educational. This was my first cattle call style audition, and while it did not land me the gig, it did help prepare me for future auditions. Since that day, I’ve done several other cattle call style auditions, all of which were somewhat similar. Until you ever get to do one of these, the term ”cattle call” will only have a vague meaning to you. But after you stand in the middle of a long line of auditioning players, get quickly corralled in it out of the feeding lot, tagged, tested, and sent on your way, you will immediately understand.
Rhett Akins Showcase for BNA Nashville
It was late summer, 2005, and right in the middle of touring season, when Rhett Akins, one of the artists I was working for at the time, told me we needed to prepare for a record label showcase. His management had helped him gain the attention of Joe Galante and some other executives from the record label, BNA. We had about two weeks to prepare for it, so a couple of rehearsals were scheduled for us to build and hone a short set of his strongest material that would hopefully land him a new deal.
His management made arrangements for the showcase to take place in a small comfortable nightclub located on Third Avenue in downtown Nashville. We arrived to the venue early in the afternoon on the day of the showcase, loaded in our stage gear and monitor rig, and began setting up. We did a sound check and rehearsed a few of the tunes. It was tough to get a good sound in this particular room as the acoustics were less than desirable, but after several adjustments, we arrived at an acceptable place. After sound check we chilled for a bit, ate some dinner, and waited for downbeat.
The showcase was scheduled for seven o’clock, and around six o’clock some patrons began to arrive. It had been encouraged for us to all invite and bring as many friends and family as possible to help create a warm and inviting atmosphere for the big wigs. The turnout was pretty good, and the club was near full just a few minutes before showtime when Galante and his entourage arrived to be seated at a reserved table, one that had been strategically chosen for sight and sound.
Just a couple minutes before we hit the stage we all gathered in a back room to have a quick pep rally, kind of like a football team going into one last huddle before game time. If Rhett was nervous, he wasn’t showing it, he was cool as a cucumber. I was probably more nervous than he was. Dressed in our best, we hit the stage hard and fast, and the first two songs, played back-to-back, were over before I knew it. The crowd roared with approval, and Rhett began to turn on the charm, addressing the room as a whole and putting everyone at ease. He had been working out hard all year and was in great shape, not only giving off the vibe of a superstar, but also showing off a youthful physique, similar to that of his college quarterback days of yesteryear. We stomped through the rest of our 50 minute set with Rhett talking occasionally between songs, even getting some laughs out of the table of executives. The set ended and we began to break down our gear while Rhett courted the table of potential business partners.
As far as these kinds of showcases go, this one went off without a hitch. Rhett performed brilliantly, the band played well, the crowd loved it, and, more importantly, the folks from BNA loved it. After a couple more weeks of negotiations, Rhett was signed to BNA Nashville. So I guess we passed the audition!
What have been your audition experiences been like?
Anyone who has ever gigged in Nashville knows that it is hard to make any real money by playing in the clubs around town. Aside from a very small handful of gigs that might pay $75-$100 per player, most offer minimal to no pay – some offering a base pay $20 to $30 plus tips, a lot more offer tips only (which often means essentially playing for free), and a few are even pay to play. Even on the base pay plus tips gigs quite often a player will only take home $25 or $30.
So from time to time the “playing for free” debate rears up in conversations. Some say that performing music in public for free is the only way they can gain experience, obtain exposure, make connections, and have any sort of musical life beyond practicing in the basement. Others claim that playing for free makes it harder to receive fair (or any) compensation for their services. Why would clubs and venues pay for bands and players if most will do it for free?
While both are legitimate arguments, to understand why things are the way they are I think it is important to consider the overall role of music and musical performers throughout history, not just in today’s world.
Daniel Levitin, in his book “This Is Your Brain on Music” talks about music being at the heart of human evolution.
“No known human culture now or anytime in the recorded past lacked music. Some of the oldest physical artifacts found in human and protohuman excavation sites are musical instruments.”
He continues
Even more so in non-industrialized cultures than in modern Western societies, music is and was a part of the fabric of everyday life. Only relatively recently in our own culture, 500 years or so ago, did a distinction arise that cut society in two, forming separate classes of music performers and music listeners. Throughout most of the world and for most of human history, music making was as natural an activity as breathing and walking, and everyone participated. Concert halls, dedicated to the performance of music, arose only in the last several centuries.
With that, I state my case that music has always been there and is an important and crucial part of our being. It is perhaps the earliest form of communication. Somewhere along the way this art form, this way of life, morphed into a product, or a commodity.
In the book “Muse Power: How Recreational Musicmaking Heals Depression and Other Symptoms of Modern Culture” by Cheri D. Lunn writes:
Prior to the 20th century, the concept of selling music wasn’t really commonplace. One of the very first to consider music as a marketable commodity, was Wolfgang Amadeus Mozart. “In the mid-to-late 1700s, performers and composers such as Wolfgang Amadeus Mozart began to seek commercial opportunities to market their music and performances to the general public.” (5 Wikipedia /Dear Constanze The Guardian) Before that, in more traditional cultures, the Griots, bards, and musicians were cared for by their communities, as equals in the tribe doing their part to contribute. In Europe, up until the 1700’s music was supported by patronage from the aristocracy, or the church, and so there was no need for artists to sell themselves; and so the concept of selling music had just not yet come to be.
A crucial change in the history of folk music began during the twentieth century with folk artists adopting the very western concept of “marketing for money,” or “selling” the music of the people. In this time, a new genre of popular music arose that basically became an imitation to the original traditions of folk music as it was sung by ordinary people. These “folk” artists marketed themselves alongside more popular and modern emerging artists and created a niche for themselves by performing traditional music and songs in amplified concerts, and disseminating their work by recordings and broadcasting.
But along with the commercialization of music and musical performers, especially now in the digital age, comes somewhat of a desensitization to music, or what I call a ‘dumbing down’ of the masses in this regard. In today’s world, music is heard everywhere – from traditional advertising like TV and radio commercials to ring tones and ring backs, from video games to iPods, today’s Internet generation is saturated with digital music overload. In many situations, recorded music is now free, and with the advent of software like garage band, millions can now make homemade recordings to further flood the airwaves. In the midst of this oversaturation, TV shows like “American Idol”, “Nashville Star”, and “America’s Got Talent” have perpetuated the false reality that the masses can also now obtain superstardom.
Put all this together, and you’ve got more people than ever trying to get into the “music business”. But as millions more each year try to enter this world, the opportunities for them will inevitably shrink. There are only so many bars and nightclubs that need live music.
If you consider this history, it is fair to say that the concept of being paid for your music, or paid to play your music, is relatively new and largely an invention of our modern capitalistic society. Don’t get me wrong, I’m not suggesting we abandon this concept, this is how I am currently earning the bulk of my living. What I am suggesting is that the evolution of the paid musical performer may have been accidental, and is not necessarily a sustainable vocation in this modern world.
Music belongs to everybody. We need to better understand the role that music has played in our history, and how the cultivation of music as a part of our culture can benefit our world as well as the futures of our children. Does our future hold a world in which musical performers are paid for their ‘services’, or will the performance of music one day return to something that is shared by everybody? Did society really benefit when music was turned into a product? Do we deserve to be “paid to play”? I don’t know if I’ll always be able to earn a living from music, but even if one day I can’t, I’ll always play music, doing so enriches my life.
What is music, and the art of performing it worth to you?
Last week I posted a blog in which I asked you (the reader) what questions you would ask somebody from a record label if you had access. That blog prompted some pretty interesting questions, and when I conducted my interview today with EJ Bernas, Senior Director of Southwest region of Universal Music Group, those questions made up the bulk of what I asked him. The interview was lengthy and informative, and a lot of work lies ahead (transcribing, editing, proofing, etc.) before this fascinating conversation will be print ready. So for now, I would just like 
to share a few high points of this unique experience.
I arrived in downtown Nashville just before 1 PM and found a parking spot in front of the Bridgestone arena. After feeding some quarters into the meter (three dollars only got me two hours) I walked a couple of blocks over to the UMG headquarters, located on Commerce street. After taking the elevator to one of the top floors of an otherwise unsuspecting office building, I emerged into the lobby and found my way to the receptionist. The friendly young lady informed EJ that I had arrived, and a moment later he came out to meet me. We retreated into a large comfortable conference room which had a spectacular view of downtown Nashville.
I could write an entire article just about what I saw in those few short seconds gazing out that window. The roof of the Ryman Auditorium just below us, the hustle and bustle of people milling about on Broadway, the Bridgestone arena, the controversial new skyscraper still being constructed, the Cumberland River in the distance – a city truly alive in so many ways. Behind every window of the hundreds of buildings visible from this spot was a story. For every car that passed by on the streets below, another story. Some say that this is a city built on dreams, and from this vantage point I could literally feel that kind of intangible element that fuels such a mysterious place.
“This is an amazing view. Do you have a view this cool from your office too?” I asked. “You bet, my office is right next door. You can see the roof of the old church (Ryman) below” he said as we both gazed across the vast expanse. With that, we each took a comfortable spot at the table and dug into an hour and a half discussion about the state of the recording industry, radio, and how today’s aspiring artists fits into that world (at times the discussion became more like how the recording industry and radio fit into the world of the aspiring artist.) Like I said, 
the contents of this interview still need to be transcribed and reviewed before I can share any of it, so for now you’ll have to just settle for me simply bragging about this day.
At one point during the interview, EJ’s boss walked through the room and I received a brief introduction. A little while later another man walked through, and I was again introduced, this time to the head of A&R. EJ explained to me that UMG (Universal Music Group) consists of MCA, Mercury, and Lost Highway Records and represents artists like Billy Currington, Julianne Hough, Reba McEntire, Randy Rogers Band, George Strait, Sugarland, Jamey Johnson, Josh Turner and Shania Twain, among others. Even though I’m not aspiring for any sort of success as a radio star, it did occur to me just how fortunate I am to know someone like EJ – a warm and open individual gracious enough to give this glimpse into a world in which so many aspire, yet so few ever travel.
After the interview was over, he walked me back out to the lobby where I had the receptionist snap a quick picture of the two of us. I thanked him again and made my way back to my car. It was definitely a learning experience for me and I know this interview will add much valuable perspective to all the aspiring artists and musicians who will eventually read it. Thanks again EJ for making my day, and my book.
Next week I’m conducting one more interview for my book project ‘The Nashville Musician’s Survival Guide’. Upon a recent review of the book’s manuscript I realized I haven’t thoroughly addressed the role that record labels play in the Nashville music industry. So this has prompted me to set up an interview with one of my colleagues at MCA/Universal Group. I’ve got a full hour to discuss the current state of the ‘record industry’ and would like your input.
I have a few questions I already plan on asking;
- In regards to signing new artists and acts, what are record companies looking for?
- Are solo artists more attractive to the label than bands?
- How important is it for a prospective artist or band to have a following prior to signing with a record label?
- How does an obscure startup artist in Nashville gain the attention of the labels in a community that is so oversaturated with talent?
- Do you think FM radio has any future?
These are the first questions that come to my mind, but as I’m not interested in pursuing a record deal I may not be as tuned in to this world as someone who is. I want to know what you want to know. Pretend for a minute that you have the ear of someone at MCA for five minutes. What three questions would you ask? And please, no smart aleck questions like “Will you come see my band next Wednesday at the Cadillac Ranch?” or “Can I give you one of my CDs?”
If anyone out there can present me with some intriguing questions, I’ll include them in my interview next week and post the responses.
Thanks for participating!
In my blog yesterday I asked for your questions about Nashville, and received several good ones in the comments section and on my Facebook page. So I decided to put them all together with my answers in today’s blog. Here’s what I know about what y’all wanted to know.
Who do I need to meet and where to hang out to get exposure as a musician?
This is one of the biggest questions people ask. There is no short easy answer either. That question and the answers to it are essentially what my book project is all about. Here are the short answers:
“Who do I need to meet to gain exposure as a musician?”
Everyone in the music community that you possibly can! With each musician or music entrepreneur you meet comes a whole new set of possibilities. You never know where each new road might lead. Keep in mind that the identity of many musicians and industry professionals won’t always be obvious either. You could be standing in line at the supermarket next to a record producer and not even know it. Somebody that looks like a homeless person in a bar could be a hit songwriter. And of course, just meeting these people is only a first step. Most people that become successful in this business do so by slowly nurturing relationships over a long period of time.
“Where do you need to hang out to gain exposure as a musician?”
In Nashville, the face-to-face meeting of musicians in nightclubs and music venues around the city still works best. You can’t go wrong by making the rounds at the clubs on Broadway, Music Row, the Fiddle and Steel, the Bluebird Café and the Commodore Lounge for songwriters, etc.
In this day and age a lot can be accomplished via the Internet as well. I have made some amazing contacts for my book project just by sending e-mails to industry people I found on websites or Google searches. With this approach I have had correspondence with Derek Sivers (founder of CD baby), a music business professor at the University of Miami, etc. The Internet can enhance your visibility as a musician or performer but should not replace face-to-face encounters in public.
Where are the Nice Southern Gentlemen?
I’m not sure what you’re looking for exactly. But I would say that most men that live in the South are somewhat ‘gentlemanlike’ (you know that whole Southern hospitality thing). It even wears off on some of us northern transplants eventually!
I’m wondering if it would be a good place to put some of my uncle’s shows. They’re all cabaret style shows. Most music based.
Nashville might be a good place for that kind of show, but then again it might not be. It all depends on whether or not he has a draw here. There are many decent music venues in Nashville, so if he has built a big enough fan base, via touring and/or the Internet, he might do okay. But if he’s not known in this region he will have a hard time drawing a crowd, and the local Nashville venues won’t pay much to an unknown act. He might want to consider trying Branson, Missouri, as that city is more known for these types of shows. Of course, they will expect him to draw as well.
Favorite Restaurant?
Generally speaking, I make it a point to never eat in restaurants, as restaurant food is generally unhealthy. But there are plenty of popular restaurants here for those who do enjoy them. This 2009 article from the Nashville scene ‘Best of Nashville 2009: Food and Drink’ outlines some of the city’s most popular places.
Personally, I would recommend buying some good healthy ingredients at Whole Foods (either at Green Hills, or in Franklin), and cooking a great meal at home. You can find some great recipes on a site called Do It the Hard Way.
What songs do you need to know if you want to jam at Fiddle and Steel?
To be prepared to sit in at the Fiddle and Steel, or any other similar bar in Nashville for that matter, knowing what I call ‘The Nashville 100’ is essential. The Nashville 100 is a list I have comprised of what I have found to be the most commonly covered standards played in Nashville. The list is posted on the Survival Guide site, follow this link to view it http://nashvillemusicianssurvivalmanual.com/list.html. While these aren’t the only songs that might be played, knowing these songs will give you a lot of common ground with most players in town.
Best places to live? I hear a lot about east Nashville, so that must mean its over-crowded with wanna-be hipsters. Any other cool neighborhoods off the radar and reasonably priced?
The neighborhoods in east Nashville can vary greatly. There are some decent areas and some rough spots as well, but apartment rentals in that area are generally affordable. The same thing could be said about many parts of the city. Reasonably priced apartments ($600 – $750 for a single bedroom) can be found in Belmont, Bellevue, Donelson, Gallatin, and many other outlying communities.
The desirability of an area could also be determined by whether or not you will have children living with you (ie quality of school systems, crime rates, etc.), and if you will be commuting in and out of the city during daytime hours (East and North of the city generally have the worst traffic backups).
What kind of gear should a guitar player have for studio gigs vs touring gigs?
Many of the successful Nashville based session guitarists have rigs consisting of multiple guitars; Teles, Strats, Gibsons, PRS etc., multiple heads; Class A style head (Matchless, Dr. Z, etc.), Marshall style head, and maybe a Fender style head, and a refrigerator rack full of effects with some type of pedal board set up as well. This kind of setup would be more typical for a full time A list session player. There are plenty of players who work in the studio on much simpler rigs but still have the ability to deliver a wide range of tones. Of course there are some ‘niche’ studio players that only have one basic sound and get calls to do that one thing they do best.
As far as touring rigs go it depends on the gig. But for most country/pop/rock gigs, a Tele style guitar, Class A combo, and a pedal board with the essentials (a clean boost or compressor, overdrive, delay, and tuner) will suffice (amp and pedals in Anvil style cases). A backup guitar is always a good idea too.
How are you liking it? Bartlett St. to “oprayland”
I’m loving it! Bartlett Street in Kingston New Hampshire was a great place to grow up, but Nashville has definitely become the home of my second life. There was a bit of culture shock over the first couple of years, but I am now well adjusted. I still do miss a lot about New England – friends, family, having the ocean in my backyard, autumn foliage, summers where it’s not 100° every day for four months. But the experiences I’ve had, the people I’ve met, the places I’ve been, the skills I’ve gained, I wouldn’t trade it for the world!
Thanks again everybody for your participation in my informal survey, it definitely gave me a lot of perspective. Many of these questions are answered in much greater detail in my book project which is still in the works, but some of them are bringing up points I wasn’t already thinking of. Ultimately, some of these new points will also be addressed in the book.
For those of you that haven’t yet fully explored this site, you will find that some of these questions are addressed in more detail within it. I’m thrilled with the response I got to my query and urge you to ask more questions if you have them, preferably in the comments section of these blogs. Thanks again and happy reading!
Nashville is a destination for people from all over the world, and those considering relocation to Music City often post questions on the Nashville craigslist and other message boards about what it’s like to live and work here. While my website and soon to be completed book ‘The Nashville Musician’s Survival Guide’ serve to answer these kinds of questions, your input is badly needed.
In the spirit of providing the information that you are looking for the most, I would like to conduct a kind of informal survey.
I want to know what you want to know about Nashville. What you want to know about living here, working here, becoming involved in the music community, the climate, the culture – you name it.
If I know the answer, I’ll post my thoughts and feedback. If I don’t know the answer, I’ll research it and post my results.
In the true spirit of perpetuating a sense of community in a music business that often lacks it, I would like to keep this discussion public. So I urge you to post your questions as comments here on this blog rather than sending me e-mails.
Your questions and thoughts will help me to provide the most accurate information possible and will help many other musicians in the process. Thanks for participating!
It’s about 1:00 AM and were traveling east on Interstate 40 on our leased Prevost XLII tour bus, just a little bit east of Knoxville, Tennessee on our way to Manteo, North Carolina. I’m getting kind of sleepy so I say goodnight to our bus driver, Steve and the rest of the guys and crawl into my bunk. After a while I am lulled to sleep by the soft cushy ride and steady drone of the diesel 
engine. Barring the occasional pothole, the sensation of this ride from the interior of my bunk is almost boat-like – more like floating down the highway. I fall into a deep sleep and awaken some hours later, unsure of whether the bus is still in motion or parked and idling, as the diesel moan is unwavering at this point. When the pitch of the engine raises slightly a few minutes later I realize we are still moving, although you would never know it because the ride is so smooth. I fall back to sleep and wake up several hours later, again unsure of whether or not the bus is still in motion. Upon walking into the front lounge I now realize that we are parked at a rest stop. I never even felt the bus stop.
A few minutes later Steve returns to the bus after topping off the tank. “Good morning Eric!” he says in a cheerful tone despite the fact that he was fairly tired from 8 plus hours of driving. I greet him with the one question he is asked the most “Are we almost there yet?” “About an hour out” he announces. With that I return to my bunk for some more sleep. After dozing off for a bit I awake, again unknowing whether or not the bus is stopped or in motion. This time when I walk to the front lounge I know we are at the hotel as Steve has checked into the hotel rooms and left the extra room keys and a note on the table. A short while later he returns and we taxi the bus 
over to the venue for load-in.
“The generator has a bad voltage regulator.” he notifies me “I’ll need to get a part to fix it or we won’t be able to use it today.” I set him up with a runner and he’s off to the auto parts store. A little while later we’re loading in and he returns with the new part and begins working on the bus on this sweltering 95° day. I know he must be exhausted by now as he’s just finished a long drive and now into mechanic duties, but you’d never know it as he continually projects a positive attitude. A little while later and the ‘genie’ is fixed, he empties the trash, does a quick vacuum of the front lounge, and is finally off to the hotel for sleep. As a tour manager, it is my duty to take care of the bus driver – to make sure he has whatever he needs – be it a ride, a meal, a quiet hotel room, etc. Even though he works like a machine, he is still human and gets tired like the rest of us.
While this story doesn’t contain the apparent drama of some of the more obvious ‘hell ride’ stories regarding bus travel, perhaps what is most interesting is what doesn’t happen. We don’t get tossed around like concrete in a cement mixer. We don’t get scared to death because we hear the rumble strip more often than we don’t. We’re not made to feel uncomfortable because the driver is socially inept. We don’t have to worry about not getting a good night sleep because we will. We don’t have to worry about any of these things because our driver is a consummate professional and a great guy.
The Nashville Musician’s Survival Guide contains several chapters pertaining to bus travel – including a chapter about bus drivers, and an extensive interview with one of the best in the business, a driver we are extremely fortunate to work with, Steve P. (Steve is such a great driver, that I am omitting his last name for the time being, in fear of him being stolen by another tour) The following excerpts were taken from that interview.
Steve P has been a professional tour bus driver since 1989 and has logged hundreds of thousands of miles driving some of the biggest names in rock, pop, and country to concert destinations throughout the US and Canada. Included in this list of touring artists and bands are: Hank Williams Jr., Rascal Flatts, Faith Hill, Rod Stewart, Dave Matthews, Jeff Beck, Creed, The Other Ones, Jimmy Buffett, and many more.
A native of Bowling Green, Kentucky, Steve is retired from full-time driving, now working as an ASE certified mechanic at the Nashville based Prevost bus shop as a team leader/shift supervisor. He still enjoys driving part time, going out on weekend runs regularly.
{Eric Normand} In the world of commercial driving many drivers including those who drive semis, delivery trucks, Greyhound buses, city buses, aspire to drive entertainment coaches. Why does everyone want to drive an entertainer coach?
{Steve P} I think they all think it’s a glamorous position to be out there on the road with some top name touring act, the draw of the prestige. It’s just the simple fact of driving a very nice entertainer bus that’s polished up and shiny. It just kind of draws them in.
{EN} What is different about how you approach driving an entertainer coach compared to these other types of commercial driving?
{SP} Well I’ve never driven a truck, but to drive a bus you just have to be smooth. Even though you’re sitting in front, you have to put your head in the back, to where the passengers are riding, and every move you make effects what’s going on back there. You can’t be hard on the brakes, rough on the in and out of parking lots. You can’t make sudden and drastic moves unless absolutely necessary.
{EN} Many of these other commercial drivers that aspire to drive entertainer coaches think they are qualified simply because they drive a large, heavy vehicle. In what ways are they not prepared?
{SP} Just sitting in the driver’s seat and driving a bus isn’t all of it. You have to be able to get along with the clients. Sometimes you’re a maid, sometimes you’re a babysitter, sometimes you’re a plumber, an electrician. Driving’s the easy part.
{EN} It’s no secret in the touring industry that good bus drivers are not only in demand, they are well paid. What is an average yearly income for a bus driver working on a busy tour?
{SP} You could easily make $100,000 a year. You could make as much as you want to be gone basically. If you don’t mind being gone year-round, you’re a single guy, no kids, and don’t mind being on the road, you can easily make 100 grand or more.
{EN} What do you love about being a bus driver?
{SP} Just the travel and the experience. To go all over the United States and Canada, I don’t think I would have gotten that opportunity with any other career that I would have chosen. And, meet some interesting people on the way.
{EN} What is one of the things you like least about being a bus driver?
{SP} It sounds contradictory but, being gone all the time. Yes, I enjoyed it, but when you’re on the road for six months, it gets old, especially after doing it for years and years. When you’ve been to the same town, and the same venues, and the same hotels again and again and again, it’s kind of like Groundhog Day.
As Steve mentioned, there is much more to this job than simply driving. While safety and delivering a smooth ride is of the utmost importance, keeping the bus relatively clean, keeping the fuel and water tanks full, addressing mechanical problems, even checking into hotel rooms, are common duties for tour bus driver. And of course, getting along with the clients and contributing to an overall “good vibe” is key. More from Steve later…
My experiences with a brake happy novice bus driver this past weekend have prompted me to write a few articles on the do’s and don’ts of driving an entertainer coach. This article will be the first of a series I will be writing in the next couple of weeks.
Working for Rhett Akins over the past few years I’ve become a bit spoiled regarding how we travel around the country. We regularly lease top-of-the-line tour busses from Roberts Brothers Coach, one of the best bus companies on the planet, and as most of our activity are weekends runs, it’s usually a different bus each time. Usually this kind of one-off leasing means a different driver each time too, but we’ve been fortunate to wind up with an arrangement that allows us to have the same driver, Steve Pope, for most of these trips. This has turned out to be a best case scenario as he is an exceptional driver, and a great guy too. The downside is that he is so good that most others pale in comparison.
Well on this past weekends’ run, unfortunately as it turned out, Steve had to take the weekend off and we were stuck with a substitute driver. As bad luck would have it, the bus was sub leased through another company as well. So last Friday we set out from Nashville at 11 AM with our ‘mystery driver’ for the weekend. You never know how good or bad a driver will be until you’re down the road a ways, but on this trip it didn’t take long to figure out that this guy wasn’t very good.
We all noticed that he was a bit ‘brake happy’ before we even get out of the city, and by the time we were going 70 mph down I 65 we could feel some excessive side to side sway as well. A short while after our departure, the sounds of country music could be heard loudly in the front lounge, emitting from the driver’s seat stereo. At one point during the drive I asked him if he had been driving buses for very long, and he said “I just recently started driving buses, but before that I drove semi’s for a long time.” I felt like saying ‘I’m not surprised.’ but decided to refrain. I couldn’t help but notice several CD jackets and CDs strewn about the floor by his feet. Perhaps it might have served him well to spend a bit more time focusing on the road rather than his CD collection. By the time we arrived in Troy, Alabama six hours later, I was fairly worn out from the excessive G-force this novice driver delivered.
We arrived at Troy University and the driver pulled the bus over to figure out where our final destination would be, which seemed odd considering I had already given him an itinerary with the venue’s street address and he was using a GPS. When I asked him what street we were on he exclaimed “I don’t know.” It seemed like there just was not a lot going on upstairs with this fellow. So I got my contact at the fraternity on the phone and he guided us in. After the bus had landed, I asked him to level the bus with the air shocks as we were parked on an incline. After a few failed attempts he gave up, either because the leveling function on this bus didn’t work, or the leveling function in his brain didn’t work.
We sent the driver off to a hotel room to sleep and went about our day loading in, sound checking, hotel time, etc. We played our show, loaded out, and waited for our driver to return to embark on leg two of this bounce-athon. Shortly after he returned, we departed for the 430 mile, eight hour ride to Kentucky. After several minutes of ‘testing’ the brakes on the way out of the 
parking lot, we were rolling down the highway and I went to bed. After about a half hour or so of being tossed around in my bunk I felt the bus come to a quick, hard stop, almost as if he had slammed on the brakes. This was the last straw, I couldn’t take it anymore. I walked to the front of the bus and confronted our driver.
“What’s going on up here?” I asked. “Sorry, the light came up kind of quick.” He apologized. With this, I could no longer refrain and unleashed on him “You need to look ahead more and allow yourself more time. I wasn’t going to say anything, but this whole trip has been pretty rough so far. You’re really hard on the brakes. If you can’t deliver a smoother ride, none of us are going to get any sleep, and we badly need our sleep tonight.”
I returned to my bunk, and I must say that the quality of the ride did improve, at least for the next six or seven hours. I was awake in my bunk when he took an exit and pulled into a mini mart a little while later, the braking considerably smoother. The side to side sway had improved as well. Unfortunately his new habits were short-lived and I was awoken around 10 AM to what seemed like an endless tour of a Hampton Inn parking lot. After what must have been some sort of 15 point turn followed by some more brake ‘testing’ we had finally landed. He then notified me that he needed to add some water to the bus’s septic as it had run out. It was also at this point he admitted that he didn’t actually know how to do this. A couple of other things that he apparently didn’t know he was supposed to do were the emptying of the trash, and a quick once over cleaning of the front lounge after each drive. We played our show and did safely arrive back to Nashville later that night, but not without a rough ride and some unnecessary stress.
Driving a tour bus goes way beyond simply keeping the bus on the road. A good bus driver thinks of his job as not just driving a bus full of people, but driving a bus full of people who are sleeping. This means a smooth ride must be delivered throughout the duration of the trip, especially the last part of the trip. People stay up late on these tours, so when the bus is finally landing in the morning, it is crucial not to wake the passengers as the mornings are often when they get most of their sleep. Avoiding unnecessary distractions (like cranking a stereo, or fumbling through CDs) is another big no-no. Most tour buses are 45 feet long and weigh over 30,000 pounds, they are not particularly maneuverable, nor can they stop on a dime. How can you hear the horn of another vehicle if you’ve got your stereo cranked? How would you be able to avert an accident if you are staring down at your CD collection? A good bus driver should know his equipment too – how to add water, bus leveling, GPS programming, etc.
So what did this guy do wrong? Perhaps a question with a shorter answer might be, what did this guy do right? Well, he didn’t kill us, I guess that’s one thing he did right. You know how at Christmas time somebody always gets a big box of mixed chocolates? And you grab one, excited at the prospect that you might get the one with an almond inside, but fearful that you might get the one with the cherry? Well that’s what it’s like with bus drivers, some are wonderful, and some will make it so you don’t like chocolate anymore. After last weekend, I’m sick of chocolate.
Whether you are an obscure musician trying to get your music heard, a first-time author putting forth a new book, or an independent filmmaker introducing your first film, you all share something in common; a desire to introduce your art to a world that has yet to learn of it. How do you create an awareness of your project? These are tough times and the aforementioned endeavors are not easy ones. The list doesn’t stop there either. Photographers, artists, songwriters, and others are in the same boat.
The new global economy and a variety of other factors has created an extremely competitive dog eat dog world when it comes to business, and this means we all might have to take some alternative approaches to getting the word out. Without the proper publicity and promotion, no one will know about your great project, products or services. Traditional advertising is too expensive for most, and not necessarily that effective anymore. There is no right or wrong approach, but many believe that social media combined with Internet marketing are essential to most startup creative businesses at this point in time. If you’re ready to take the plunge, here’s how you can dive in.
- Build your social pool: Interact regularly on Facebook to slowly build a group of friends, fans, and followers on the Internet. With hundreds of millions of users, it shouldn’t be hard to find a couple hundred that are interested in you. Over time this can grow into thousands. Twittering can be productive as well.
- Start blogging: At this point in time, blogging is a powerful tool and can be used to promote literally any business. Create your own blog and write about your areas of expertise. The information you put forth should not only be directly or indirectly related to your products and services, it should also be useful to your targeted audience.
- Build a website: While a .com domain is optimum and will help to give your business a legitimate “face”, not everyone can afford one initially. There’s nothing wrong with starting out with a free WordPress (or similar) site. This will allow you to begin building your brand. Your blog should be built into this site or linked to it. This website/blog will serve as a central hub to all your Internet activity, with links to Facebook, Twitter, etc.
- Guest Blogging: It can take a while to create heavy traffic on your site. Blogging as a guest on a higher traffic site can help build your readership and drive more traffic to your site.
- Online Discussions: Find message boards with themes that relate to your project and interact with group discussions. Offer advice and perspective where pertinent and provide links to articles on your site.
There is a recent article regarding working in the new social media paradigm that offers some useful tip’s that I highly recommend reading – Top Seven Reasons Why Artists Strongly Resist Social Media by Ariel Hyatt.
The online social interaction approach to publicity is no secret, but it is still a new concept to many. Over time, if done correctly, you will build a “readership” that is genuinely interested in what you have to say, so always strive to provide useful information. By building a large group of readers, or “friends”, fans, and followers, you are connecting with an audience that will potentially come to your shows, buy your book, watch your film, and enjoy your art.
Is this easy to accomplish? No. Does this take time and effort? Absolutely, but then again so does any career. Without the proper promotion, nobody will ever hear about your project. If you think you have something good to offer the world, put it out there. Sometimes the best way to learn how to swim is to just dive in to the pool. You might sink and then again you might not, but you’ll never know if you don’t try.
Are you ready to take the plunge yet?
So you’re thinking about moving to Nashville. You’ve heard there’s a big music industry centered here and you want to work in it. You’re ready to relocate for the right opportunity and just posted a craigslist ad to notify the Nashville music community about your availability. What kind of opportunities exist here for you?
If you’re not already living here, then the answer is none. That doesn’t mean there aren’t any opportunities here for you, just that you need to live here if you want to be in the game. The most important thing to understand about the Nashville music industry is that it is very much community oriented. Most of the people earning a living from music in Nashville have been here for years, and many of these Nashville veterans have a long list of friends that are also working in the music business. When a tour needs to hire a new player, most band leaders want to hire someone they are familiar with and will start going down their list. They want to not only know that they are hiring a competent player, but one who is easy to get along with, someone that will fit into their touring “family”. In more cases than not, that player will either be someone they know personally, or who was referred by someone they know.
The same is true of the recording community as well. You’ve got to be proficient on your instrument, but you’ve also got to be someone that’s professional, easy to get along with and has already established these prerequisites. In most cases the session leader will hire others who are already established in the recording community and a part of that family.
For newcomers, this is the world you are entering and you can’t expect people to hire you before you’ve established this kind of reputation personally. Simply posting an ad from out-of-state with an audio link of your playing and your credentials doesn’t establish friendships and relationships. You need to be here. And you need to be here for a while (think in terms of years, not months) to establish the kind of relationships that might get you hired on a tour or recording session. You must invest yourself in the community, be a good person and work hard over a long period of time to establish your reputation. This is likely the case in any music community but holds especially true in Nashville where the supply far outweighs the demand.
The Internet can do a lot, and of course there are exceptions to every rule. I have met people online, be it message boards, craigslist, what have you, and some of these virtual connections have even led to real friendships and relationships. But in most of these cases, at least for me, any real friendship that might have started on the Internet only fully materialized after meeting the other party in the flesh, so to speak, or at least through telephone conversations.
Another way to look at it would be to compare it to becoming an actor in Hollywood. They’ve already got plenty of great actors that are out of work living right in Hollywood. Are they going to hire a stranger from an Internet ad that lives 2000 miles away? Probably not. They’re more than likely going to hire somebody that is already a part of that community first.
If you relocate to any city and invest yourself in the community, you will inevitably have many relationships and connections after 5, 10, 15 years or more. Nashville is no different. Shortcuts are simply not available for most of us.
So maybe a craigslist ad, or other Internet ad might work for some to make an initial introduction, or even to begin establishing some relationships. But if you truly want to be in the game, you should at least be present at the game.